BetMakers has inked a brand new, three-year deal with PENN Entertainment for the distribution of PENN-branded racing content.
The new deal builds on an already successful partnership between both, with BetMakers complementing its offer with its Host Tote, Betline terminals and digital wagering services.
Under the revised agreement, BetMakers will receive more favourable commercial terms, including a reduction in the minimum annual fee to US$2.5m and a $200,000 promotional spend on PENN racetracks. In turn, PENN will receive a revenue share from any revenue generated above the minimum guarantee.
Chris McErlean, Vice President of Racing at PENN Entertainment, said: “We’re pleased to continue our relationship with BetMakers, a proven global leader in racing distribution and technology.
“Their expertise and international reach have been instrumental in expanding the footprint of our racing content. We look forward to working together to maximise the value of our racing assets and provide new opportunities for our racing stakeholders.”
Thanks to the revised commercial terms, BetMakers expects an approximate AU$1.2m (£603k) boost in EBITDA per year for the duration of the contract.
BetMakers CEO, Jake Henson, added: “Penn Entertainment is a valued and important customer for BetMakers. We are delighted to continue working with them on their international content distribution to deliver returns to their horse racing stakeholders and bring their quality racing content to a wider audience.
“This amended agreement is a positive step for both parties, and we look forward to a successful and profitable partnership.”
In addition to the renewed partnership announcement, BetMakers also provided a trading update, confirming a strong digital momentum, with eight customers launching on its Apollo wagering platform in Q2 FY26 (Australia), and eight more scheduled for FY26.
The firm is also steadily progressing its global expansion, expecting a full-scale commercial launch of the Monmouthbets digital tote wagering platform licensed in Oregon and scheduled to service multiple other US states.
“These developments position the Company for continued revenue growth and an improving EBITDA trajectory in H2 FY26 and into FY27,” the company’s statement concluded.