UK gambling regulator commits to publishing FRA evidence in Autumn 

Sarah Gardner, Acting Chief Executive (CEO) of the Gambling Commission, has committed to releasing the full dataset, evidence and methodology behind the decision to implement Financial Risk Assessments (FRAs) sometime this Autumn. The confirmation came as part of an official response to a series of questions raised by the cross-party Culture, Media and Sport Committee […]

Birmingham City becomes Coral’s first front-of-shirt partner in 100-year history

Birmingham City FC has named Coral as its new principal partner, marking the first front-of-shirt sponsorship in the betting brand’s 100-year history.  The deal will see Entain-owned Coral branding appear on the men’s and women’s home, away and third kits for Birmingham’s 2026/27 campaign, elevating its existing role as the club’s official betting partner – […]

Sponsor Spotlight: Active week for sports and operators across the board

Sports sponsorships in the global betting and gaming industry never sleep. This week alone has alreadyproduced some major deals, which will be seen by millions of sports fans around the world. This edition of Sponsor Spotlight is more packed than usual, showcasing a week full of partnerships that hints at the intrinsic relationship between gaming […]

Italy FA dismisses Pirlo appointment over Fonbet links

It appears that Andrea Pirlo‘s prospects of becoming the next manager of Italy’s national football team have been thrown into doubt over his commercial relationship with a Russian sportsbook operator. Over the weekend, La Gazzetta dello Sport first reported that Giovanni Malagò, the newly elected President of the Italian Football Federation (FIGC), had “put the […]

FIRST.bet keeps up LatAm pace with Atlaslive deal

Bulgarian sports betting technology company FIRST.bet is continuing its expansion in Latin America, signing a deal targeting the region’s biggest markets. The Sofia-headquartered firm has partnered with Atlaslive, a Lisbon-based gaming platform developer with a broad international presence covering sports betting, iGaming, retail and payments, among other areas. The deal focuses on Brazil. The regulated […]

bet365 partners Juventus in battle for Italian betting market share

Online betting giant bet365 has added a formidable new partner to its brand building mission in Italy. The online betting firm has secured a deal with Juventus, one of the most storied clubs in the history of Italian football and its top flight league, Serie A. Direct deals between betting companies and football clubs are […]