The B2B marketing landscape is evolving, and quickly. So for marketers, fast adaptation to industry trends, regulatory changes and new technologies is increasingly important. But as the industry continues to develop, so too do the threats that face B2B marketing practices. In the penultimate instalment of our Marketing Leaders series, we speak to Martin Hodges […]

The UK’s Chancellor of the Exchequer is reported to be pondering delivering another significant blow to the country’s gambling sector ahead of the Autumn Budget.  John Healey is considering increasing Machine Games Duty, according to The Times, as the new look government continues to threaten imposing more stringent measures on the industry.  It comes as […]

FIRST.bet has become  the exclusive sportsbook technology partner of game aggregator Alea to grow the latter’s product offering. The deal will see FIRST’stier-one sportsbook tech focusing on localisation, trading and player engagement being delivered to Alea’s partnership network. Alea has opted for the streamlined choice of a single sportsbook provider rather than diluting its network […]

The Financial Conduct Authority (FCA) is poised to revisit whether consumers should have greater access to investments, potentially putting the UK ban on retail binary options back under the spotlight this September and clearing a route for prediction markets to launch.  The ban was enforced in 2019, with the regulator citing concerns that retail investors […]

Tom Light, CEO at FIRST.bet, explores localisation in the sportsbook sector, explains why not everyone is localising properly, and looks at what FIRST.bet’s operations in LatAm can teach operators about effectively reaching local audiences. Localisation is one of the most overused words in iGaming. Everybody says it matters. Everybody claims to do it. But in […]

Intro.community has confirmed a new board and investor line-up spanning iGaming, sports media and Nordic banking ahead of a wider, invite-only opening of its professional network this Autumn. David Flynn, whose career includes board and C-level roles at LCKY Group, Microgaming, NYX Gaming Group and Solance, has joined as Chairman. Britt Boeskov, formerly Chief Experience […]

Bruna, InsightPlay.ai’s voice and WhatsApp AI agent created for SBC, will serve as a 24/7 digital concierge for delegates while also supporting selected pre-event attendee journeys. InsightPlay.ai has been named the official AI solutions partner of SBC Summit 2026, deepening its partnership with SBC through the deployment of Bruna, an AI agent designed to support […]