Sportsbook solutions firm BETBY has expanded its esports platform once again with the addition of three new e-sim titles, covering hockey, MMA and teqball.
The firm is doubling down on its ambitions to deliver ‘first-of-its-kind’ solutions to the betting industry, with a primary focus around esports simulations.
By adding three new products to its esports portfolio, BETBY aims to maximise fan engagement for operators across the global industry.
“Creating original content has always been at the core of the Betby.Games vision,” said Kirill Nekrasov, Head of Innovation and R&D at BETBY.
“With Hockey, MMA, and Teqball, we’re introducing three industry-first titles that further diversify our portfolio and bring new experiences to esports betting.
“Each of these games offers fast gameplay, clear betting mechanics, and a constant stream of events, helping operators keep players engaged 24/7.”
BETBY’s new ehockey product focuses on the US National Hockey League (NHL), with four tournaments based around the league’s Atlantic, Metropolitan, Central and Pacific divisions.
The product has over 15 different betting markets, and BETBY expects to produce over 11,000 matches per month to create ‘a constant flow of high-frequency betting opportunities’.
The eMMA proposition, meanwhile, sees iconic fighters from the sport including UFC legends fight in stimulated matchups, with around 15,000 events per month expected.
Finally, eTeqball is a brand new sport divised by BETBY, combining elements of football and table tennis with around 1,800 matches expected per month. Each match has two games played up to 12 points, covered by 20 betting markets.
Esports remains a key focus for BETBY in 2026, with today’s expansion the latest in a series of product development moves made by the Malta-based company already this year.
Notable developments include the company strengthening its live betting offering with video streaming support for sports and esports, and an expansion of its Betting Tips API.