Betway has been named an exclusive partner of the Stock Car Pro Series Brazil – the country’s touring car auto racing series – marking its first motorsports sponsorship.
The collaboration looks to give the gambling firm branding and television exposure through the year, whilst producing content that will be shared across the partners’ social media channels on each race day.
Anthony Werkman, CEO of Betway, commented: “Our agreement with the Stock Car Pro Series is not only the Betway brand’s first in Motorsport but it’s also our first sports deal in the country of Brazil.
“The Stock Car Pro Series is one of the most supported and viewed sports in Brazil with it being broadcast on their free-to-air television channel Band. We’re excited by this partnership that will no doubt help grow our brand awareness in South America.”
With each race broadcast on free-to-air channel Band and on SportTV, Betway’s branding will be in-view at each of the racetracks for fans who will be attending the series live for the first time since 2019 and for those watching the stream.
Commencing on 11 February at Autodromo Interlagos, the 24-races series will be divided into 12 stages whilst it concludes at the Autodromo Internacional Nelson Piquet over the weekend of 18 to 20 November.
“We are very happy to be together as sponsors of one of the biggest categories of Brazilian motor racing. We strongly believe that this sport, which is already the passion of many, still has great growth potential in Brazil,” added Arthur Silva, Head of Marketing for Betway in Brazil.
Various key names in motorsports to appear at the competition have been revealed as; Caca Bueno, Daniel Serra, Ricardo Mauricio, Thiago Camilo and Gabriel Casagrande alongside former F1 drivers Rubens Barrichello, Felipe Massa, Ricardo Zonta and Nelson Piquet Jnr.
Fernando Julianelli, CEO of Stock Car Pro Series Brazil, concluded: “We are very proud to have Betway as Stock Car Pro Series Sponsor.
“One of the world leaders in this segment, which has been constantly investing in major sports competitions and especially, that supports and defends responsible gambling. We will be together with Betway, believing in the growth of this market in Brazil.”