Kambi’s Head of Soccer, Danny Skelton, examines what the data tells us about Brazil’s football bettors in 2025. More than 85% of all bets in the country were placed on the sport last year, underlining the need for operators to present a top-class football betting offer.
It was a thrilling conclusion to the 2025 Campeonato Brasileiro Série A in December. Flamengo dethroned Botafogo as champions on the penultimate matchday of the season, ultimately lifting the ninth league title in their history with a total of 79 points, Palmeiras and Cruzeiro being their closest challengers in second and third place.
What made this latest season especially significant for those in the betting and gaming industry was that it was the first year in which Brazil introduced regulated sports betting. Now live with partners including BetWarrior, KTO, Rei do Pitaco and Stake, data from the Kambi network focusing on Brazilian bettors underlines the immense appetite for football betting throughout the country. Below we take a look at what the data tells us about the top teams and players, as well as details on customer behaviour and user engagement.
Champions Flamengo top the betting charts
One aspect that becomes abundantly clear when examining data from across Kambi’s global network is the scale of the demand for sports betting in Brazil. Brazilian football leagues grew to become the fifth largest on the Kambi network, leading the likes of Germany, Italy and neighbours Argentina in terms of turnover generation.
Diving deeper into the betting data, we can see that eventual champions Flamengo drove the greatest share of turnover with Brazilian bettors, followed by Palmeiras and Cruzeiro in a top three which mirrors the final league standings. It is no surprise that betting engagement peaked with Flamengo, as the historic club enjoyed a banner year in 2025, lifting both the league and Copa Libertadores titles.
That is where this trend began and ended – while Mirassol and Fluminense reached the conclusion of the season sitting fourth and fifth in the table, it was Gremio and Internacional who drove the fourth and fifth highest turnover with Brazilian sports bettors.
Top teams by turnover (Serie A, Brazil market only)
- Flamengo
- Palmeiras
- Cruzeiro
- Gremio
- Internacional
- Corinthians
- Atletico Mineiro
- Botafogo
- Fluminense
- Santos
The largest match in terms of turnover with Brazilian bettors was the April encounter between Gremio and Internacional – a fiery 1-1 draw featuring red cards for both sides. Flamengo featured in both the second and third top matches, both home fixtures against title rivals Palmeiras and Gremio.
Top fixtures by turnover (Serie A, Brazil market only)
- Gremio – Internacional
- Flamengo – Palmeiras
- Flamengo – Gremio
- Corinthians – Flamengo
- Palmeiras – Cruzeiro
- Internacional – Gremio
- Cruzeiro – Santos
- Gremio – Sport Club do Recife
- Palmeiras – Santos
- Sao Paulo – Palmeiras
The player who drove the highest turnover with Brazilian bettors in the 2025 season was Cruzeiro’s electric forward Kaio Jorge. Known for his finishing and natural ability to progress the ball through dribbling, Jorge enjoyed the finest season of his young career with 21 goals in 33 starts. Palmeiras’ Vitor Roque and Jorge’s Cruzeiro teammate Matheus Pereira rounded out the top three.
Top players by turnover (Serie A, Brazil market only)
- Kaio Jorge
- Vitor Roque
- Matheus Pereira
- Giorgian de Arrascaeta
- Alan Patrick
- Neymar
- Hulk
- Ravan Vitor
- Yuri Alberto
- Reinaldo da Silva
Meeting the demands of Brazilian sports bettors
The appetite for sports betting in Brazil, and football betting in particular, is evident, with 86% of all bets being placed on the country’s most popular sport. With the advent of regulation and enhanced competition bringing new dynamics to the operations of sports betting companies targeting Brazil, the need to have best-in-class technology solutions in place to attain meaningful market share has never been more acute.
Customer behaviour data demonstrates that preferences are moving towards more complex, rich offerings such as complex stat-driven player props and inter-related, multi-leg bet builders. Kambi’s network data in Brazil demonstrates this, with 19% of pre-match football bets being bet builders in 2025, a figure we anticipate will continue to rise.
Kambi’s vast network data, processing $17bn in global liquidity, enables us to see at the most granular level what players want from their sports betting experience, and leverage both our deep well of data insights with proven tech and development expertise to deliver these markets with unmatched accuracy and speed.
And with the 2026 World Cup fast approaching, for sportsbooks in Latin America and across the world, having the deepest betting offer, strongest product line-up including seamless bet builder integration, as well as core fundamentals such as robust uptime, low countdowns and fast settlement in place will be crucial to seizing the opportunities such a huge, global tournament affords.
Get in touch with Kambi via Kambi.com, or visit the team at ICE stand 5Q30 to discover how Kambi products including its flagship Turnkey Sportsbook and flexible Odds Feed+ solution can unleash your sports betting potential.