EveryMatrix has restructured its leadership, appointing Jonas Groes as Co-CEO alongside his brother and Founder, Ebbe Groes, in a move designed to support the group’s long-term expansion strategy.
Announced recently, both Ebbe and Jonas Groes joined SBC’s Media Manager Charlie Horner, at ICE to discuss the new structure, which is positioned as a shift away from short-term exit planning towards sustained growth under the company’s “EveryMatrix 2030” strategy.
Jonas Groes joined the business at the start of 2026 following a decade as a Partner at EY, where he specialised in corporate structuring and organisational management.
Under the revised structure, Ebbe Groes will retain oversight of overall strategy, product direction and long-term vision, while Jonas Groes will focus on strengthening internal processes, reporting frameworks and client-facing operations as the business scales.
EveryMatrix Co-CEO Structure to focus on long-term
Ebbe Groes framed the move as a response to the company’s current position. With EveryMatrix reporting profitability and financial stability, leadership believes the business can now plan on a five-to-ten-year horizon.
“I think of our company as something different,” he said. “Many companies talk about exit and valuation. What we are aiming for is to keep this family-oriented feeling, now with family in management, something we have thought about for a very long time.”
Jonas Groes added that he has followed the company’s growth closely and believes the timing is right to formalise his involvement. “It’s a good time to work together and support the next phase of development,” he noted.
Ebbe Groes noted: “What we need to do is enable our organisation to take on board not one or two but five or 10 large, really large operators, deliver high quality products both in terms of software but certainly also the service that they get.”
“If we’re going to expand two times, four times, we are going to do some things differently and Jonas will be able to help us reach these levels of activity.”
Setting out ambitions
This approach underpins the company’s “EveryMatrix 2030” strategy, which prioritises organic growth, operational resilience and the ability to support large, multi-market operators, with the aim of becoming a top three global tier-one technology provider.
Jonas added: “I think it’s amazing that we have the opportunity to have the long-term perspective. I’ve been working as a partner in a big corporate company and you have one year perspectives. If you have shareholders, it’s even shorter.
“We have a long-term vision and we will really push for the long-term objectives. We will keep our eyes firmly on that. That’s a big opportunity to actually be able to go for that objective.”
Operationally, the co-CEO model is intended to enable EveryMatrix to service a greater volume of large, multi-market operators without compromising delivery standards. Ebbe Groes stated that the company must adapt its internal structures if it intends to scale two or four times its current size.
EveryMatrix is seeking to build on what it described as its strongest year for new customer signings in 2025. Priorities include expanding its product footprint through new vertical launches and further investment in live dealers, alongside geographic growth in Africa and Latin America following its acquisition of FSB Technology.