Dave.Sport Media has acquired a majority of Snack Media’s sports portfolio to expand its digital reach to more than 40 million fans per month.
A six figure deal brings over 250 sports-focused websites and assets into the Dave.Sport network, alongside their associated social media channels.
Founded in 2005 by entrepreneurs Niall Coen and Martin Crawford, Snack Media established itself as a “fan-first” sports media publisher, focused on engaging audiences primarily through digital platforms and social media channels.
Over the years, the company built a network of more than 400 online media assets, including prominent brands such as GiveMeSport, Fancast and SecondsOut. Snack Media was subsequently acquired by Toronto-listed media group Valnet Inc in 2022.
Dave.Sport aims to create a scaled platform for audience engagement, brand partnerships and content-led monetisation across UK sports media.
Commenting on the acquisition, Jack Shaw, Co-Founder of Dave.Sport Media Group, said: “This isn’t just an acquisition, it’s a statement of intent. We’re building a platform that champions authentic fan voices and fresh perspectives across UK sport.
“Our growth has exceeded all expectations, and this deal marks a major step forward in reshaping independent sports media.”
Alongside the portfolio acquisition, Dave.Sport Media Group has also unveiled a new mobile broadcast studio, designed to support live and on-location content production at major sporting events across the UK.
Housed within a converted double-decker bus, the high-spec production unit features live broadcasting and podcasting studios, dedicated streaming spaces and a custom-built gaming room.
The mobile studio will be deployed outside football, rugby and darts venues, operating up to four times per week throughout the year.
Hector Morales Valdes, Owner of Snack Media, added: “Snack has spent more than 17 years building a diverse sports publishing network.
“We’re pleased that the majority of the portfolio has found a new home within Dave.Sport Media Group, where it can continue to grow, with Snack supporting the partnership on advertising sales.”