Digitain has announced a multi-vertical strategic partnership with AdmiralBet Serbia, bringing together sportsbook, casino content and aggregation technology under a single operational framework in Serbia’s regulated gambling market.
The agreement will see AdmiralBet Serbia integrate Digitain’s proprietary sportsbook alongside live casino content from Imagine Live, instant and crash games developed by Galaxsys, and aggregation services from Relum.
These solutions will operate within a single ecosystem designed to streamline operations, improve scalability and support long-term growth.
The collaboration represents what both companies described as a “multi-vector” agreement, meaning multiple product verticals and technologies will be deployed simultaneously. This approach allows AdmiralBet Serbia to enhance its product offering across sportsbook and casino segments while maintaining flexibility to expand further.
By moving several core technologies within a single framework, AdmiralBet Serbia is looking to strengthen its competitive position in Serbia’s regulated iGaming sector. The integrated setup is expected to improve operational efficiency, enable faster deployment of new features, as well as deliver a more consistent user experience across its betting and gaming platforms.
“Partnering with Digitain is a significant step in the evolution of our portfolio,” said Stefan Lijeskić, Director of Online Gaming at AdmiralBet Serbia.
“The multi-vector nature of this agreement enables us to advance multiple areas of our operations at once, while maintaining stability and scalability for the future.
“Digitain’s expertise and technological capabilities make them a reliable partner as we continue to expand in the Serbian market.”
Digitain’s European expansion
For Digitain, expanding partnerships with established operators such as AdmiralBet Serbia forms part of its wider strategy to grow its footprint in key European jurisdictions.
The business, headquartered in Armenia, was just last month granted licences in the Isle of Man and the UK.
It has now achieved full UK market certification – a jurisdiction which has a reputation for being one of the most regulatory demanding environments in the industry.
Ani Mkrtchyan, Chief Sales Officer at Digitain, added: “Our partnership with AdmiralBet Serbia highlights the value of well-structured, multi-vector agreements in driving long-term success.
“Bringing multiple core capabilities together within a single framework allows our partner to scale effectively while retaining the flexibility needed in a highly regulated and competitive market. We believe this agreement establishes a strong foundation for sustainable growth.”