Malta-based gaming tech firm EveryMatrix has secured membership of the North American trade association for B2C and B2B lottery organisations.
Membership of the North American Association of State and Provincial Lotteries (NASPL) further extends its reach across the international lottery space, having built up a sizeable foothold in Europe.
The company has joined NASPL after securing associate membership of the CIBELAE last year. CIBELAE is the World Lottery Association (WLA) branch for 80 Hispanic speaking countries across Latin and Central America as well as Spain and Portugal.
Nikolina Gabelica, Head of Lottery, EveryMatrix, said: “For EveryMatrix, joining NASPL is about long-term commitment. We work closely with several leading European national lotteries and understand the balance between innovation, regulation, and public responsibility.
“Combined with our broader experience across regulated iGaming markets globally, we bring practical insights and advanced technology to the US lottery community, and we are looking forward to building and further developing meaningful relationships there.”
Founded in London and headquartered in Malta, EveryMatrix has inked partnerships across all three major verticals of the gaming industry – betting and sportsbooks, iGaming and casino, and lotteries.
In markets like the UK, the firm has been targeting the betting industry with a two pronged approach of partnering with tier one operators and striking large-scale turnkey deals, the latter case involving firms of various sizes.
Regarding lotteries, the firm’s key European lottery partners include Finland’s Veikkaus, Norway’s Norsk Tipping, Greece’s OPAP, Denmark’s Danske Spil, Hungary’s Szerencsejáték Zrt, and the Maltese National Lottery. It is also a member of the European Lotteries (EL) trade association.
The company now believes that North American lotteries present considerable opportunities, particularly as state lotteries become increasingly drawn to digital and omnichannel operations.
Of the 50 US states, 45 have a government-run lottery, as well as the District of Colombia, Puerto Rico and the US Virgin Islands.