FeedConstruct has become the third party to enter into an existing agreement between sportsbook solutions firm BETER and online bookmaker LV Bet.
The SoftConstruct-owned firm will support BETER and LV Bet’s agreement as its official technology partner, delivering both sports and esports content to the online bookmaker.
According to FeedConstruct, this content has now been fully integrated and is available to LV Bet’s players. The Armenia-headquartered firm has chalked this down as another win in its mission to reduce complexity and accelerate time-to-market for operators.
“We are proud to support BETER in its partnership with LV Bet,” said Arsen Baghdasaryan, FeedConstruct’s Chief Commercial Officer.
“At FeedConstruct, we focus on delivering scalable, high-performance technology that reduces integration time and ensures stable content distribution at scale.
“This collaboration reflects our commitment to helping content providers expand commercially while equipping operators with reliable, revenue-driving solutions.”
Another feather in the cap
The partnership marks yet another deal in 2026 for both SoftConstruct and BETER. For the former, FeedConstruct recently partnered with the four Argentinian basketball leagues.
The latter, which also specialises in esports and sports content, recently secured a position between its Setka Cup and the Table Tennis Federation of the Republic of Moldova.
Chuck Robinson, BETER’s Chief Revenue Officer, said: “Working with FeedConstruct as our technology partner has allowed us to ensure a seamless integration with LV Bet.
“Their expertise and technical capabilities make it possible to distribute our fast-paced content efficiently and reliably. We are confident that this collaboration will strengthen our presence and enhance the betting experience for LV Bet’s customers.”
For Malta-based LV Bet, the deal provides the firm with greater access to more content across both sports and esports as it pushes for international expansion, with Latin America having been particularly high on the company’s agenda in recent years.
Esports is big business in Latin America, with the esports fanbase across the region estimated to be between 70 million and 90 million people.
This, understandably, drives a substantial chunk of betting volume, though football betting remains the overall biggest growth driver.
Marcin Doszczeczko, Chief Executive Officer of LV Bet, said: “We observe a strong growth trend in esports and short-format competitions.
“The integration of BETER through FeedConstruct solutions enables us to boost our live content’s attractiveness, drive retention, and diversify our revenue.
“This marks a key milestone in our 2026 product strategy.”