Fitzwilliam Sports has taken its first steps into the online betting space after entering into a new collaboration with EveryMatrix.
Under the terms of the partnership, EveryMatrix will roll out its full turnkey sports and casino product to Fitzwilliam Sports’ mass market product, FitzBet, enabling the brand to significantly scale its operations across the UK and Irish markets.
Paul Byrne, Director at FitzBet, commented: “This is a significant step for us. Thanks to EveryMatrix, we have the technology and support we need to take our service online and to continue delivering the trusted, high-quality experience our clients are accustomed to. We are excited for what’s ahead.”
As well as being able to enhance its already-established telebetting operation, FitzBet will gain access to EveryMatrix’s complete tech stack. This includes its proprietary player account management, payments, bonusing and affiliate platforms, alongside full operational support via its in-house managed services.
A growing presence in UK and Ireland
EveryMatrix has continued to make moves across the UK market in recent months. Most notable has been its acquisition of FSB Technology in 2024 and the launch of its proprietary horse racing product last year.
This latest partnership with FitzBet will not only enable EveryMatrix to solidify its footing in the UK market, but also opens the door for further growth across the newly-regulated Irish market too.
“It’s a privilege to support FitzBet as they launch online for the first time,” added Ebbe Groes, Group Co-CEO and Co-Founder of EveryMatrix. “They’ve placed their trust in us and our technology to grow their digital revenues and we’re proud to provide the advanced platform technology, tools, and services to help them further expand in both Ireland and the UK.”
It’s not just the UK and Ireland that have been high on EveryMatrix’s agenda. Earlier this month, the platform provider was given the green light to supply its turnkey platform technology across the South African market.
Via its South African division – EveryMatrix South Africa – EveryMatrix is authorised to provide its turnkey platform products across sports, casino, player account management, payments and affiliate management.