GiG Software has entered into an agreement with digital marketing and iGaming operator Jupiter Gaming to migrate several of its online casino brands onto GiG’s CoreX platform and SportX sportsbook solution.
The partnership marks a further step in GiG’s expansion within the UK’s regulated online gaming market, following the recent rollout of new operator brands in the jurisdiction, including ITV Win.
The migration will see Jupiter Gaming transition multiple brands onto GiG’s ‘technology ecosystem’, designed to improve operational efficiency and regulatory compliance.
Under the agreement, the Jersey-based business will deploy GiG’s CoreX platform, supported by the company’s DataX and LogicX modules, alongside the SportX sportsbook.
The migration is expected to be completed later this year, allowing the company to run its brands on a single platform.
Stockholm-listed GiG said its SportX sportsbook will provide advanced trading, pricing and risk management tools, helping Jupiter Gaming better control exposure and improve margins.
“GiG’s proven delivery in the UK, combined with the depth of its CoreX product and SportX sportsbook, made a migration to the platform a clear strategic step for Jupiter Gaming,” said James Lowrey, Chief People Officer representing Jupiter Gaming.
“We look forward to leveraging GiG’s technology to further strengthen Jupiter’s position in the market.”
The agreement reflects Jupiter Gaming’s decision to bring its brands onto a single technology platform that can support future growth while meeting the UK’s strict regulatory requirements. The UK is one of the world’s most competitive and tightly regulated iGaming markets, as seen by moves as recent as today.
Culture Secretary Lisa Nandy confirmed that operators unlicensed in the UK will likely be barred from sponsoring British sports clubs. Other recent examples of the UK tightening its regulation include the formation of the Illegal Gambling Taskforce as well as tax increases late last year which were announced in the Autumn Budget.
GiG Software going solo
The partnership between the businesses also includes a performance-based commercial structure, meaning GiG’s compensation will be linked to results.
The deal further strengthens GiG’s position as a technology provider in regulated markets, as it continues to expand its client base and offer full-service platform and sportsbook solutions to operators looking to scale efficiently.
It became a standalone business in late 2024, having previously operated as Gaming Innovation Group with two arms – one in sportsbook and iGaming software, and the other in media and affiliation.
This latter division is now Gentoo Media, while the former became GiG Software and delivered positive results at the end of 2025. The firm reported revenue of €31m for 2024 and expects to improve on this for 2025, having already made €28m in the first nine months of the year.
Its shares are currently trading at around 3.95 SEK (£0.32), a figure which is an increase of around 20% in the last month.
Richard Carter, CEO of GiG, said: “This agreement represents further validation of our technology and execution capabilities in the UK market.
“Supporting such a well established group as Jupiter Gaming through a full platform and sportsbook migration demonstrates the strength of our integrated ecosystem and our ability to deliver scalable, compliant solutions for operators seeking long-term performance and flexibility.”