Kambi Group plc has agreed a multi-year partnership to supply its Odds Feed+ product to ComeOn Group, as more operators shift to modular sportsbook technology.
The agreement will see Malta-based ComeOn integrate Odds Feed+ into its proprietary sportsbook, giving the operator access to Kambi’s catalogue of pre-traded odds across sports and esports. This includes esports pricing delivered through Abios – Kambi’s specialist esports unit.
The deal strengthens the company’s sportsbook infrastructure as it continues to expand across regulated markets including Denmark, Sweden, Ontario and the Netherlands.
Juergen Reutter, Chief Executive Officer of ComeOn Group, said: “By integrating Kambi’s data capabilities into our ecosystem, we are further enhancing our proprietary multi-feed sportsbook platform, with a particular focus on the market-leading esports coverage provided by Abios.
“This allows us to double down on our commitment to provide hyper personalisation and localized player experiences. We continue to grow the Sportsbook part of our business as per our strategy, powered by our in-house platform which gives us the agility to connect to a variety of leading data providers.
“This ensures we can continue to differentiate our local offerings and provide a superior experience to our players in each market.”
Kambi expanding Odds Feed+
It has followed in the footsteps of Romanian-headquartered platform Super Technologies (then-Superbet), which secured a similar Odds Feed+ deal with Kambi back in November 2025.
Odds Feed+ allows operators to customise odds packages while retaining control of their front-end platforms, trading strategies and customer experience.
The business, which is listed in Stockholm, has already been active in the iGaming market so far in 2026, having recently signed a deal with newly-created sportsbook SuomiVeto ahead of Finland’s forthcoming gambling market.
It has also taken over FDJ’s sportsbook partnership with the Ontario Lottery and Gaming Corporation (OLG) and penned a deal to deliver Mexico’s Pickwin its turnkey sportsbook solution.
On the ComeOn deal, Werner Becher, Chief Executive Officer of Kambi Group, said: “We are delighted to welcome ComeOn Group as our latest Odds Feed+ partner.
“Odds Feed+ is built on the principles of quality, choice and trust, and this partnership reflects the confidence leading operators place in Kambi’s odds service.
“By combining market‑leading pricing with the flexibility to scale and tailor their odds package on demand, ComeOn will be equipped to deliver a world‑class sportsbook experience to players across their markets.”