Kambi looked to end 2025 on a high as it announced a new deal with Pickwin, one of the main players in Mexico’s betting and gaming market.
The company is providing Pickwin with its turnkey sportsbook solution, including bet builders, trading capabilities and regulatory compliance functions.
The new partners stated a joint objective of creating a premium product tailored for the Mexican sports betting scene, a growing market in the wider Latin American region.
This wider scene is Kambi’s end target, with the Malta-headquartered firm eyeing up opportunities across Latin America – including in the now one-year old Brazilian market.
Werner Becher, Kambi Group CEO, said: “We are excited to partner with Pickwin and support their vision in delivering world-class sports betting experiences throughout Mexico.
“Our proven track record in Latin America, combined with our deep understanding of regulatory frameworks, makes this the ideal partnership to support sustainable growth.”
The launch of the Brazilian regulated market exactly one year and one day ago under the ‘Bets’ regime saw a goldrush of companies, both B2C and B2B, flocking to South America’s largest nation.
Brazil is far from the only key market in Latin America though, with Peru, Colombia and Argentina, among others, hosting attractive local gaming sectors. For its part, 2025 saw a couple of Latin American hurdles for Kambi, with foreign exchange impacts in the region affecting adjusted EBITDA in Q3, for example.
Amidst the various Latin American markets enjoying growth, Mexico continues to stand out with billions of dollars in revenue each year and compound growth expected annually until 2030. As with other nations, gaming taxes have emerged as a key challenge, however.
Diego Sanchez, Pickwin Co-founder and CEO, added:: “Partnering with Kambi marks a pivotal moment for Pickwin as we continue our rapid growth in Mexico’s thriving sports betting market.
“Kambi’s reputation in the region gives us the confidence to deliver a premium experience to our players, and we are excited about the opportunities this collaboration will present.”