Kindred Group Plc continues its progress towards reaching its group-wide corporate objective of ‘0% revenue from harmful gambling by the end of 2023’.
Publishing its latest safer gambling update, the Stockholm-listed online gambling group saw its share revenue from harmful gambling decrease to 3.3% from 4.3% recorded during Q2 2021 trading.
The results represent Kindred’s lowest % share since the company began publishing its transparent safer gambling metrics on a rolling quarter-by-quarter basis beginning Q4 2020.
Monitoring its group-wide customer care interactions, Kindred registered an improved effect after interventions of 64.9%, lower than corresponding Q2 results of 76.9%.
Kindred continues to modify its safer gambling frameworks, which saw it establish a new approach to ‘de-risk customers aged between 18-24’, that are considered to be in a higher risk category and more prone to addiction.
“We are pleased to see that the percentage of revenue coming from harmful gambling has decreased. Whilst we welcome this decrease, we do understand that we still have to work hard to further decrease this number,” commented Henrik Tjärnström, CEO of Kindred Group.
“In line with our roadmap, our operational teams have worked to implement more proactive customer interactions, and this has resulted in an increase in the use of control tools to help customers stay in control.”
Further safer gambling developments saw Kindred publish a peer-reviewed research paper authored by Head of Responsible Gambling and Research, Maris Catania, with the support of PhD tutor, Professor Mark Griffiths of Nottingham Trent University.
Catania’s academic review examined ‘Diagnostic and Statistical Manual of Mental Disorders DSM–5’ criteria application in the assessment of ‘gambling disorders to actual online gambling behaviours’
Kindred underscored the importance of Catania and Professor Griffiths research as “the notion and approach are the basis for the ideology behind Kindred’s behavioural monitoring system”.
”To limit harmful gambling, the behaviour has to be identified in the first place. Our research provides Kindred with actual examples of the types of behaviour engaged in by problem gamblers, which could be used by the player protection team to identify potential markers of harm,” explained Professor Griffiths.