Live from the floor of SBC Summit Lisbon: Day 1

By | September 16, 2025

The SBC Media team is out in force at SBC Summit this week. Live from Lisbon, the SBC News, iGaming Expert, SBC Amercas and Payment Expert teams are on site and will keep you updated with the major happenings across the Greatest Show in Gaming.

The team on site today includes Ted Orme-Clay, Viktor Kayed, Jessica Welman, Joe Streeter, Ted Menmuir, Conor Porter, Rachael Kennedy and Callum Williams.

Keep checking back throughout the week with insights from the floor, comments from speaker and the breaking news coming out of Lisbon as the event unfolds.

10:00 am: Welcome to Lisbon!

The gates are open and the crowd is filtering in to the Feira Internacional de Lisboa. This year’s event boasts eight stages of conference, including the Super Stage at MEO Arena, where some of the star footballers from last night’s Legends Charity Game will soon appear to kick off the conference agenda.

10:30 am: The checkered flag is out!

In a morning race at the SOFTSWISS track, Formula 1 legend Rubens Barrichello, now a non-executive director for the platform provider in Latin America, chose his famous red car once again to face off against SBC CEO and founder Rasmus Sojmark.

In an exciting 10-lap race, the former Ferrari driver showcased his incredible racing skills, crossing the finish line first to claim victory.

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