Openbet the leading supplier of sportsbook services for tier-1 operators is ready to showcase its full product catalogue at the Betting on Sports Europe Conference (7-9 June, Twickenham Stadium, London).
Ahead of the show, Chief Product Officer Nikos Konstakis informs SBC that a winter World Cup will be the biggest test of sportsbook’s platform reliability and content capabilities.
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SBC: What makes Betting on Sports Europe stand out as event?
Nikos Konstakis (Chief Product Officer @ Openbet): As the world leader in sports betting entertainment, it makes perfect sense for OpenBet to head to SBC’s upcoming Betting on Sports Europe, one of the year’s most anticipated industry conferences. The sports betting landscape is one that is constantly evolving, and there is no better stage to demonstrate our leadership in this space than at an event of this calibre, which SBC is well known for. We are really hitting our stride this year and, as the industry convenes at the focal point that is BOSE, we look forward to demonstrating our continued momentum.
SBC: How are you preparing for the upcoming World Cup?
NK: Content is king – compelling content is the deciding factor when it comes to player acquisition, and OpenBet provides this alongside a reliable and scalable sportsbook platform to ensure operators benefit from major sporting events such as the World Cup. We build and distribute a wide range of in-house and third-party sports content that enable operators to provide deeper and richer betting experiences for their players.
This includes proprietary content technology from SportCast that allows players to combine multiple bets on a single game through our BetBuilder product. SportCast’s standard set of services is already generating huge demand in the industry, but it is also available on a bespoke basis to allow operators to tailor the solution to make it an even more accessible and attractive proposition to their customers. BetBuilder’s strength lies in its ability to improve consumer interaction and engagement, and it does this by allowing players to build bets across multiple markets on a single game with instant pricing through a seamless user interface. This year’s World Cup is on the horizon, and with BetBuilder’s capabilities, consumers will have the ability to create their own unique story, making one of the year’s biggest sporting events an even more unforgettable experience.
SBC: What industry innovation will capture the most attention in the next 12 months?
NK: In the coming months, we intend to build on our success in the content space and focus on further expanding our content proposition, with an aim to enabling unique and exclusive content for every operator in the world. Our impending acquisition by Endeavor means we will be able to leverage its prowess on the global stage to increase BetBuilder’s reach and influence, as well as capitalize on the increasing convergence of sports betting and entertainment to create new and compelling betting experiences surrounding, for example, Endeavor-owned brands such as UFC and Euroleague Basketball.
SBC: What core challenges do you help solve for your customers/partners?
NK: Platform reliability and scalability is what OpenBet is best known for. Operators know they can trust our betting engine to perform during the busiest periods, which other providers cannot match – we have demonstrated 100% uptime across events with some of the highest volumes of betting, including the Super Bowl and Grand National, with the latter demonstrating an impressive 50 million processed bets. The scalability of our platform is unmatched, and this alongside our content and trading services allows us to provide a more all-encompassing, 360-degree model of fan engagement to consumers.
SBC: Who have you especially enjoyed working with over the past year (partner/client)?
NK: In Europe, our relationship with Nederlandse Loterij (NLO), which has taken all of our products in the newly regulated and highly competitive market of the Netherlands, has been very productive. We have also really enjoyed working alongside Fortuna to deliver BetBuilder across its online and retail estate. Fortuna is now live with BetBuilder in the Czech Republic, Poland, Romania and Slovakia, where it holds commanding market positions, along with its PSK (Prva Sportska Kladionica) and Casa Pariurilor brands in Croatia and Romania respectively.
Over in the US, we are honoured to work alongside major brands such as FanDuel, with the Flutter Group brand now utilizing our market leading solutions across multiple US states. Such partnerships reinforce OpenBet’s strong foothold in worldwide markets and our success in these different territories is indicative of BetBuilder’s far-reaching appeal.
SBC: What are you hoping to learn from the conference at Betting on Sports Europe?
NK: We are particularly excited to connect with delegates on the evolution of engagement. OpenBet’s highly robust and versatile sports betting engine prioritizes the player experience; more than three billion bets are placed on our betting engine annually, and by consistently achieving platform uptime of 100% during the busiest sporting events of the year, engagement is made paramount. We continue to explore the manner in which bettor behaviours change, and BOSE gives us the opportunity to learn how the data surrounding increasingly engaging content can be utilized to foster increased player satisfaction.
We are also relishing the chance to discuss the technical challenges of live betting – our SportCast solution is a same-game parlay product, with an in-play proposition currently part of expansion plans. There is huge demand for this kind of solution in the industry today, and we look forward to examining how the technical challenges that often arise in this space can be minimized.
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