Sports betting succeeds when players enjoy the experience – not just when they engage with betting or get boosted odds. Modern bettors expect speed, quality, relevance, and excitement in every session. They want to find their favorite events instantly, feel understood by the brand, and stay fully engaged beyond betting alone.
Delasport’s CEO Oren Cohen Shwartz believes the sportsbook experience has entered a new stage – where success comes from building products players genuinely love, and that enjoyment drives real growth for operators through loyalty.
SBC News sat down with him and spoke about what makes Delasport’s sportsbook stand out for players, and why operators benefit from its approach to personalization, engagement, and constant betting innovations.
SBC News: Why do you think players choose Delasport’s sportsbook?
Oren Cohen Shwartz: Because it feels intuitive, personal and fun. Players don’t want to dig through endless menus every time they open a sportsbook. They want their teams, their leagues, their events, and their habits to reflect back to them.
We build around that. The experience feels tailored, fast, and engaging. When a player feels the product was designed for them, the relationship changes. It becomes a place they enjoy using and a fun place to return to, not just a tool for placing bets.
SBCN: Personalization is a major theme for Delasport. What does it actually deliver for the player?
OCS: It delivers speed and a feeling of being respected and taken care of. My Sportsbook personalization allows players to create their own section on the home screen based on favorite sports, leagues, teams, and athletes, so they get to the content that matters to them immediately.
That reduces friction, and it creates emotional ownership. The player feels in control. They open the sportsbook and see “their world,” not a generic feed. That’s a major reason players stay loyal. We consistently see personalization improve retention and reduce churn. Keeping a player is much cheaper and more profitable than finding a new one. Delasport’s personalization makes players feel understood and less likely to churn.
SBCN: What features create the strongest day-to-day engagement?
OCS: Real-time mechanics that enhance key moments. Sports already carries suspense and momentum. The product should amplify those feelings.
That’s where features like Combo Booster, Combo Insurance, and our Player Engagement suite come in. They add excitement and reward into the journey through clear rules and sports logic. Players feel the tension, the upside, and the drama more intensely.
We also invest heavily in new formats that modernize live betting. After launching SuperPot earlier in 2025 – a jackpot system for sports betting – our newest and most innovative feature, Betiator, the first crash game for live sports, delivers a fast, highly visual in-play experience built on real sports moments and designed for the way modern players consume live matches.
SBCN: Many sportsbooks feel similar to one another. How do you create something players remember?
OCS: Through experiences that feel distinctive and interactive. Players want more than the same list of odds and markets. They want moments.
We build products like My Combo, which generates personalized combo suggestions based on real betting behavior. That helps players discover relevant options faster and encourages deeper engagement.
We also developed My Event Builder, which lets players create unique matchups using real sports data. That turns the sportsbook into a place where players explore and express their sports knowledge, instead of only consuming what’s already available.
SBCN: How can you make the product create a sense of competition and community?
OCS: Sport is social by nature. It’s tribal. It’s competitive. So, sportsbook engagement grows when players feel part of something bigger than their own bet slip.
That’s why we built SuperPot. It gives players standings and a shared sense of momentum. They see where they rank and feel that collective tension. It becomes a sports moment inside the product. It’s a unique sports jackpot product with must-win mechanics, which is also engaging for more novice sports bettors. It’s simple but entertaining, and players keep coming back to it because it gives them the opportunity for a big win with a minimum buy-in.
SBCN: What is the biggest commercial benefit of this approach for operators?
OCS: Operators are striving to increase CLV as acquisition costs are getting higher. They also need to stand out in saturated markets. We see it as our duty to build an extensive toolbox for our operator partners – a rich toolbox full of engagement and retention tools. When players enjoy the product, they return more often and stay longer. That drives higher lifetime value and reduces reliance on bonuses as the primary retention tool.
Operators benefit because the product creates habits. It makes sportsbook a daily destination, not only a place users visit for big matches. For example, with the World Cup coming up this year, we know it’s a powerful acquisition driver – but do you know what the average player retention looks like afterward? Fewer than 30% of newly acquired players remain active once the tournament ends. That’s an immense missed opportunity, which is why our sportsbook and its features are built around engagement and long-term retention.
SBCN: Differentiation is a constant challenge for operators. How does Delasport help them stand out?
OCS: Differentiation comes from product identity. Many operators offer similar market coverage and odds. What players remember is experience.
A sportsbook that feels personalized, dynamic, and interactive becomes a brand advantage. Operators gain a competitive edge because the player can feel the difference immediately. That’s what drives stronger conversion and loyalty.
New formats also create stronger campaign stories. Betiator, as a first-of-its-kind crash-style sportsbook experience, would be a huge differentiator for operators – not only because of its limited offering, but also because of the crash game hype. This would be a great advantage for operators to have in their portfolio, as they can engage not only existing sports fans but also build a more efficient cross-sell strategy for their casino players.
SBCN: What is Delasport’s philosophy on building a successful sportsbook?
OCS: Focus on what players love. Invest in constant product innovation around identity, speed, and excitement. Make the product easy to use, rewarding to return to, and distinctive in how it feels.
When you do that, operators benefit naturally. Engagement rises, retention strengthens, and the sportsbook becomes a real competitive advantage.
Delasport builds world-class products that players enjoy using and operators profit from. That combination defines long-term success.