Category Archives: Betting

Bet365 eyeing up enhanced news content with platform overhaul

Evaluating its content creation and bettor engagement capabilities, bet365 has detailed ongoing development of its ‘ultra-modern’ news website and product team.  In an enhancement of its news production, the online betting company has initiated a recruitment strategy, making James Clark the first of what will apparently be a long-list of hires for its content team.  …

UK Racing launches HEROS aftercare equine welfare programme 

The British Horseracing Authority (BHA) has appointed HEROS as its new specialist provider of equine aftercare welfare programmes.  The appointment forms part of UK Racing’s collective responsibility for equine welfare, overseen by The Horse Welfare Board (HWB) and partner charity Retraining of Racehorses (RoR). Oxford-based HEROS is a retraining stable formed by Grace Muir, to …

iBet turns to Fast Track real-time CRM to power player engagement

iBet, the online sports betting flagship brand of the Claymore Group, has announced this week that it has turned to Fast Track to provide the central platform for its CRM. In a statement, the operator outlined that it has chosen Fast Track’s CRM as the platform to centralise the orchestration of all communications and rewards …

Novibet unveils new leadership and board make-up as Artemis SPAC merger looms

Novibet has notified investors of the composition of its executive leadership team and board of directors, should its planned merger with SPAC partner Artemis Strategic Investment Corporation (Artemis) reach fruition.  Declared on 30 March, the Greek online gambling group had secured a strategic arrangement to merge with Artemis, a SPAC vehicle that plans to list …

William Hill renews Racing League sponsorship for 2022 season

William Hill has been named official betting partner of the Racing League for the second year in a row, sponsoring the 2022 edition of the tournament.  Launched last July, the Racing League is the first horse racing event in the UK to follow a league format, featuring teams of horses, jockeys and trainers representing seven …

Stanleybet Romania migrates to Comtrade Gaming iCore platform

Comtrade Gaming has announced a major technology agreement where it will become the lead platform supplier of Stanleybet Romania. A subsidiary of heritage pan-European gambling firm Stanleybet Group International, Stanleybet Romania will be serviced by a customised version of Comtrade Gaming’s iCore Platform. By migrating onto the iCore platform, Stanleybet Romania’s retail and digital units …

Clever Advertising: affiliation will be one of the most important acquisition channels in North America

A company with a global focus, Clever Advertising is comfortable with the ‘ever-changing’ regulatory environments and will continue to pursue expansion into new markets. That’s according to Marcos Oliveira, the company’s Chief Operations Officer, who spoke to SBC about the growing importance of affiliation, regulatory changes and the opportunities in new markets across the world. …

AiDP Index sees improvement in female leadership representation but warns of lagging inclusivity practices

Industry non-profit the All-in Diversity Project (AiDP) has published its third annual ‘All-Index 2020/2021 report’, detailing the global gambling sector’s workforce make-up and development on diversity, equality and inclusion matters. The release of the 2020/2021 Index was prolonged to allow operators to adjust for the unprecedented impact of the COVID-19 pandemic on business and operations. …

W88 secures Fulham FC sponsorship in face of betting shirt vote

Newly promoted Premier League side Fulham FC has signed W88 as front-of-shirt sponsor, ahead of a planned vote on the future of such arrangements.  The sportsbook and casino brand’s logo will feature on the front of the West London club’s men’s and women’s first team kit for the 2022/23 season as a result of the …