Category Archives: Betting

Boomerang Partners: AC Milan partnership has created long-lasting benefits

As Boomerang Partners enters its second season as an official partner of Italian football giants AC Milan, the company’s Chief Marketing Officer Anton Eshtokin tells SBC News that the deal has been incredibly impactful and will continue to be throughout the current campaign.  SBC: After the first full year of the partnership. How has your …

Belgium begins six-year journey to reshape gambling strategy

Philippe, the King of Belgium, has confirmed the names of all gambling regulatory members for the next six years. Listed in the King’s Royal Decree and published in the Official Gazette, all 12 members – six full and six substitutes – step into service to Belgium’s Kansspelcommissie from today (1 September). A total of five …

Swedish inspectorate views casino as weakest link of channelisation

Sweden has yet to achieve the channelisation target rate of 90% for its regulated online gambling marketplace.  The latest channelisation figures, which detail the percentage of consumers gambling spend with licensed operators for 2024 were published by Spelinspektionen, the Gaming Inspectorate of Sweden. In 2019, Sweden re-regulated its online gambling marketplace under the laws of …

Bet365 looks to maximise exposure in year-two of Champions League partnership

The UEFA Champions League returns this week with some of the biggest clubs in European football going head-to-head, and it’ll likely be a big week for commercial partners like bet365. The British multinational sportsbook secured a huge marketing win in August 2024 when it became the first ever betting sponsor of the Champions League, a …

Flashscore redesigns match previews for new generation of football fans 

Flashscore has redesigned its match previews as part of a “package of upgrades” that will be delivered by parent company Livesport Ltd during the 2025/26 football season. The global live scores platform of Flashscore is recognised as the oldest serving digital sports scores and information service, founded in 2002 – which now counts more than …

Ukraine places all gambling licences under track-&-tracesystem

Gambling licences in Ukraine have been informed that their transactions will be recorded by a new ‘State Online Monitoring System’. The measure was confirmed via a Telegram message issued on Sunday 31 August by the Cabinet of Ministers, governing Ukraine under conflict from Russia. The Cabinet announced that it had approved a resolution on state …

KSA and ZonMw unlock more funding for gambling harm prevention

The Dutch government is releasing €21m of additional funding for the research and treatment of problem gambling.  With the last substantial funding round taking place in 2023, the ZonMw Prevention of Gambling Addiction research programme will enter its next stage of development.  Grants towards the programme are managed by the Dutch gambling regulator, Kansspelautoriteit (KSA).  …

GamCare backs insights of ONS new domestic abuse survey 

GamCare has urged partners and stakeholders to review the latest insights from updated research on domestic abuse in the UK, conducted in 2025 by the Office for National Statistics (ONS). New insights drawn from the 2025 Crime Survey for England and Wales (CSEW), are based on a new methodology aimed at capturing the evolving nature …

Calema to Perform at Legends Charity Game in Lisbon

The debut Legends Charity Game will pair football legends with a half-time show from Calema, the celebrated music duo and one of the Lusophone world’s biggest musical successes. Taking place on Monday, 15 September 2025 at either Estádio da Luz or Estádio José Alvalade, the match will see Portugal Legends face off against World Legends, …

Szerencsejáték Zrt forms new ties with Hungarian boxing and volleyball

Hungary’s state-owned gambling operator Szerencsejáték Zrt has deepened its involvement in domestic sport, becoming the principal sponsor of the country’s boxing and volleyball associations. The agreements, which run through to July 2026, will see the operator play a central role in promoting the nation’s top competitions.  As part of the deals, Szerencsejáték Zrt will serve …