Category Archives: Betting

Kenyan market continues to grow with JUICEBET joining market

Kenya’s betting sector has welcomed a newcomer, JUICEBET, launched by Gamma Gaming in partnership with Sportingtech, a B2B platform provider targeting the industry. The operator has been taken live in Kenya using the Sporingtech platform, focusing on mobile-based online activities in a market benefiting from growing rates of mobile penetration. JUICEBET plans to roll out …

ATG highlights 5% drop in gaming revenue amid rising costs

ATG has reported a decline in revenue for the first half of the year, while rising gambling taxes and weaker casino performance further weighing on results.  The group said net gaming revenue came in at SEK 2.6bn (£190m), a 5% drop compared to the same period in 2024. Operating profit came in at SEK 671m, …

Greentube expands in South Africa through Hollywoodbets partnership

South Africa’s iGaming sector continues to court international interest as Greentube teams up with Hollywoodbets.  This move builds on Greentube, NOVOMATIC’s digital gaming arm,  launching in the country earlier this year. The firm is now signalling its ambition to make a bigger mark in the market. Hollywoodbets’ customers now have access to Greentube’s portfolio including …

Sportradar takes global Bundesliga deal one step further

The German Bundesliga is looking to significantly step up engagement with its global fanbase by integrating a new tech stack by Sportradar, just as the new domestic season gets underway. The sports tech provider will significantly boost the viewing experience for anyone outside Germany that tunes in to watch some of Europe’s heavyweights clashing against …

Tipwin deploys NEXT platform for new Home Advantage

Tipwin Ltd tells SBC that it has advanced its home-market position by launching ‘NEXT’, its proprietary-built and customised platform for German audiences. The multi-million-euro investment has been brought to life this summer as Tipwin NEXT, a platform designed to elevate engagement with new customers and refresh Tipwin’s heritage sportsbook offering. At its core, the development …

Betano lands principle sponsorship of Flamengo FC

Betano emerged as the winner among six other operators in a bid to sponsor Brazilian team Flamengo FC. As reported by SBC Noticias Brazil, Betano replaces the club’s previous contract with Pixbet – bringing Flamengo an unofficial estimate of R$200m per year (£27.2m).  If true, this automatically places the shirt sponsorship deal amongst the most …

Tabcorp accused of unfair dismissal by former CEO Adam Rytenskild

Tabcorp Holdings faces a lawsuit by former CEO Adam Rytenskild, who has launched proceedings against the ASX-listed gambling giant over the circumstances of his abrupt departure in 2023. Rytenskild has filed a lawsuit in the Federal Court, seeking internal documents related to board-level discussions on “plans to replace him” as Chief Executive. Central to the …

Conservatives push back on ‘racing tax’ as party puts itself firmly behind the sport

The Conservatives are becoming increasingly vocal in the betting regulation debate, warning that Treasury plans to raise gambling taxes could push punters toward the black market and seriously hit British racing.  With Chancellor Rachel Reeves expected to announce changes to the three existing betting taxes – Remote Gaming Duty, General Betting Duty and Pool Betting …

AI is Rewriting the Rules of Search: Are Gambling Affiliates Ready to Keep Up?

As artificial intelligence transforms how users interact with search engines, the affiliate marketing landscape in the highly competitive gambling sector is evolving faster than ever before. Is AI-powered search the end of traditional affiliate SEO, or the biggest opportunity affiliates have seen in a decade? A live webinar hosted by SBC Webinars alongside industry experts …