Sportsbooks deserve their casino neon moment
As casinos mastered emotional engagement, sports betting lagged behind. Oren Cohen Shwartz, CEO of Delasport, examines why sportsbooks must evolve beyond pure functionality. With further challenges ahead, he explains how the next wave of innovation will fuse reliability with excitement, to reshape sportsbooks into immersive, entertainment-driven experiences. For years, the casino and sportsbook verticals evolved …
