Category Archives: Betting

Sportsbooks deserve their casino neon moment

As casinos mastered emotional engagement, sports betting lagged behind. Oren Cohen Shwartz, CEO of Delasport, examines why sportsbooks must evolve beyond pure functionality. With further challenges ahead, he explains how the next wave of innovation will fuse reliability with excitement, to reshape sportsbooks into immersive, entertainment-driven experiences. For years, the casino and sportsbook verticals evolved …

Judge questions if break-up of Google’s adtech monopoly right move

Google could be forced to break-up its $3 trillion-plus adtech business, if the judge rules that is the best solution to tackle the tech giant’s monopoly and restore competition. Following closing statements on Friday, US District Court Judge Leonie Brikema in Virginia, asked the Department of Justice (DOJ) how quickly a sale would take, saying “time …

Fidel Partners: getting operators live quickly and efficiently

Samir Sokura, Chief Revenue Officer at Fidel Partners, sits down with SBC News to chat about some of the biggest challenges facing operators as we rapidly head towards 2026.  Increasing regulation is causing a more fragmented sector, Sokura says, which is hampering operators’ bottom line – meaning those who adapt quickest will be the ones …

Finland takes key step towards market transition

Two new drafts on technical regulations will supplement Finland’s gradual transition to a licensed online gambling regime over the next months. A new revamped gambling framework, of which the drafts (subject to change) will be a part of, is expected to come into effect at the start of next year – officially allowing operators to …

DATA.BET: now’s the time for operators to get ahead of the esports betting trend

The global esports scene is now worth billions of dollars, and the betting markets this has fueled are as equally as valuable, providing fertile ground for companies like DATA.BET. Headquartered in Prague, DATA.BET provides sportsbook solutions such as odds feeds and risk management, covering both esports and traditional sports – with ambitions to step up …

bwise Media launches Brazilian entity and introduces new AdTech suite

Almost one full year into Brazil’s regulated sports betting and iGaming framework, the market has already moved through several important phases. Operators have adapted to revised advertising restrictions, new compliance requirements and shifting tax discussions, all while preparing for what promises to be a major year of growth in 2026.  In this context, bwise Media …

Supplier Supplement: Technology and dialogue will drive player protection success

  Welcome to The Supplier’s Supplement by SBC Media, shining a light on some of the most interesting and thought provoking industry commentary from suppliers throughout the week. Each week, SBC Media’s Craig Davies, Charlie Horner and Fernando Noodt will walk through the quotes, highlight the stories that matter most and offer thoughts on how …

Digitain’s three-step guide to tackling Eastern Europe prospects

Eastern Europe has proven itself to be one of the most interesting regions for the gambling sector over the last few years, with market innovation and regulatory standards rapidly evolving day by day. This has also been noticed within the ranks of sportsbook and iGaming provider Digitain, with the company’s regional Head of Sales, Hmayak …

Oddin.gg earns Deloitte recognition among top growing central European companies

Esports betting solutions provider Oddin.gg has landed first in the Deloitte Technology Fast 50 Central Europe rankings. Winning the competition for the second year in a row, Oddin.gg has once again proven the international demand for high-performing esports betting infrastructure. The annual award serves as a recognition of Central Europe’s fastest-growing tech companies across sectors …

Entain ‘Pitching In’ wins best community-driven award

Entain Plc has been recognised for its grassroots support by bagging the Grassroots Initiative of the Year award for its “Pitching In” campaign. The directive was formed in 2020 as a founding charter of Entain as a FTSE100 enterprise,  and has since become the title sponsor of the Isthmian, Northern Premier and Southern Leagues, collectively …