Category Archives: Betting

Premier League secures own terms to phase out betting sponsorships

The Premier League has made the decision to phase out betting company front-of-shirt sponsorships according to Sky News. The outlet reported this afternoon that English football’s top-flight will gradually remove arrangements which see betting firm logos appear on the front of team shirts ‘over the next few years’. However, in a compromise the League has …

Domenico Mazzola joins Flows after vacating Altenar position

Domenico Mazzola confirmed his departure from Altenar this week, as the firm’s Commercial Director takes up a new position at innovation platform Flows. The outgoing senior team member held his position at sportsbook solutions developer Altenar for four years and 11 months, initially taking up the role in September 2017. Mazzola’s tenure at Altenar oversaw …

888 reveals new C-level team following William Hill takeover completion

888 Holdings has transformed its business, completing the acquisition of William Hill’s UK and International units from Caesars Entertainment for £1.95 billion – a deal initiated in September 2021.  This morning, 888 announced that it had begun its integration of William Hill and Mr Green – new brands that will serve alongside the group’s B2C …

Stats Perform: ‘Empowering sportsbooks to become content hubs’ with PressBox

Sports fans are more educated and well-equipped than ever before, requiring stakeholders to ‘up their game’ with regards to content, according to Paul Every. In a discussion with Insider Sport, Stats Perform’s VP of Media Products provided a breakdown of the firm’s recent enhancements to its PressBox offering, covering the PressBox Live, PressBox Graphics and …

Huddersfield Town extend partnership with ‘digital gaming platform’ SportsBroker

Huddersfield Town and SportsBroker have announced an extension of their partnership, with the agreement set to continue until the end of the 2024/25 season. Described by Huddersfield as a ‘digital gaming platform’ and on the firm’s website as a ‘peer-to-peer gaming platform’ –  SportsBroker allows players to buy ‘virtual shares’ in football teams which rise …

Newsnight places gambling reform conflicts under the spotlight

Last night, the long-awaited conclusion of the UK government’s review of the gambling industry was put under the spotlight by Newsnight – the BBC’s flagship news and current affairs review programme. Dedicating a 30-minute segment to “the government’s rethink of gambling laws”, Newsnight reported on the “cost of gambling addiction and opportunities for reform”.  Led …

Betsson supports gender equality in CONMEBOL partnership

Betsson has signed a partnership with CONMEBOL to become the exclusive sportsbook partner of the upcoming CONMEBOL Copa América Femenina 2022. A total of 25 matches will be held throughout the women’s tournament between 8-30 July 2022, played in the cities of Cali, Armenia, and Bucaramanga. Betsson Group’s CEO, Jesper Svensson, commented: “The rationale behind …

GiG doubles down in Iberia via Sportnco partnerships

Gaming Innovation Group (GiG) has signed new partnerships in Spain and Portugal, strengthening its position in the Iberian markets.  In Portugal, the B2B betting and gaming software provider has entered into an agreement with Caravel Entertainment Limited (Caravel), the operator behind the Moosh.pt online brand.  Terms of the deal – signed between GiG subsidiary Sportnco …

Andy Wright: Betting Innovation Centre will enrich the player stats experience

Ahead of the 2022 FIFA World Cup, betting companies are placing a large focus upon the ‘home betting experience’ – and one way to do this is through enhanced data offerings. According to Andy Wright, CEO of Sporting Group, the launch of the new Betting Innovation Centre will enable operators to offer more in-depth player …

Duelbits links with Oddin.gg for sportsbook expansion

Oddin.gg has partnered with crypto casino operator Duelbits, supporting the latter’s entry into the sports betting space, specifically with its esports offerings.  The deal will see the B2B esports odds feeds, risk management and iFrame solutions provider supply its products to the crypto gaming firm.  Duelbits will leverage the esports odds feed and risk management …