Category Archives: Betting

Betano nets FC Porto shirt sponsorship to turbocharge Portuguese vision

Betano has secured peak brand coverage across Portuguese football, becoming the principal partner of SuperLiga champions FC Porto. The pan-European sportsbook property of Kaizen Gaming, Betano announced that it had secured a four-year agreement to serve as the Dragões front-of-shirt sponsor. Of significance, the sponsorship agreement sees Betano obtain an active relationship with Portuguese football’s …

AllSported expands international portfolio via Racing Partnership deal

AllSported has signed an agreement with The Racing Partnership, expanding its holdings of international horse racing data rights.  The arrangement will see AllSported carry data for UK and South African horse racing content on its platform, distributed to licensed betting operators.  AllSported aims to improve engagement with customers via front end content, whilst also offering …

New Dutch gambling minister positive of initial KOA safeguards

New Dutch Justice Minister, Franc Weerwind has cited caution in how the government should approach its next phase of gambling reforms, in light of the KOA Regime launching last October regulating the Netherlands online gambling marketplace. Weerwind is charged with overseeing Dutch gambling’s regulatory policy, having replaced former incumbent Sander Dekker at the start of …

ADM orders Italian operators to drastically improve PVR management duties

Italy’s ADM, the Agency of Customs and Monopolies, has notified licensed operators and retail merchants that it will apply new measures to control Punto Vendita Ricarica (PVR) – retail points of sale for gambling concessions.  The government agency charged with gambling regulation and oversight stated that it wanted to apply a better monitoring of PVRs …

Betfred extends England rugby league commitment as principal partner

Betfred is set to become the principal partner of the England Men’s, Women’s and Wheelchair rugby teams in a two-year deal including this year’s Rugby League World Cup. Betfred Chairman and Founder, Fred Done, described the new partnership with all three teams as a ‘perfect fit’, with the gambling firm having had a ‘successful relationship’ …

Public health directors weigh in on RET funding war of words

The President and Vice-President of the Association of Directors of Public Health (ADPH) have written to Gambling Minister Chris Philp, making recommendations ahead of the Gambling Act review White Paper. Although the consultation period for recommendations informing the legislative overhaul ended on 1 April, Professor Maggie Rae (President) and Greg Fell (VP) expressed their viewpoint …

Bayes Esports and Riot Games: levelling up esports

Amir Mirzaee, Managing Director and Chief Commercial Officer at Bayes Esports, and John Knauss, Lead of Competitive Data Programs for Esports at Riot Games, discuss the ways in which the duo plan to level up the esports space and how data can help boost engagement with different esports verticals. Firstly, thank you for speaking to …

SBC to turn Barcelona into the centre of the international betting and gaming industry

SBC has announced the details of its biggest ever conference and exhibition, SBC Summit Barcelona 2022. The event with the unrivalled speaker line-up, scheduled for 20-22 September at Fira de Barcelona Montjuïc, will turn the venue into the centre of the international betting and gaming industry for the week, gathering leading industry experts and decision-makers …

BOSE: Keeping the doors open through retail innovations

Walk down any high-street in the UK and Ireland, and the chances of coming across a betting shop are very high – but it is no secret that the retail sector has been dealt some heavy blows over the past two years.  Consistent lockdown conditions throughout 2020 and 2021 have starved many betting shops of …

Paddy Power defends ‘real-life example of stuffing up’ ad against ASA complaints

The Advertising Standards Authority (ASA) has upheld two complaints against a Paddy Power TV advert for depicting ‘socially irresponsible’ gambling.  In particular, the Flutter Entertainment brand was accused by complainants of portraying gambling as taking priority over family life for showing ‘someone so occupied by gambling that they made an inappropriate remark in conversation’.  The …