Category Archives: Betting

Danish sports betting turnover falls 16% YoY in April

Denmark’s sports betting market has continued to face challenges, as the Danish Gambling Authority (DGA) reveals a decline in year-on-year revenues for April 2022. Issuing an update, the DGA – the Spillemyndigheden – informed industry stakeholders that takings on sports wagering had fallen by 16.6% from DKK 266m (£30.8m) in April 2021 to DKK 222m …

Swedish Law Council backs inspectorate to have direct power over payment blocks

Lagrådet – Sweden’s Law Council – has submitted its proposals to strengthen the safeguards of Sweden’s gambling marketplace against current and future threats. The legal advice submitted to the Ministry of Finance has called for new measures to be introduced into Swedish law by 1 July 2023. The proposal is focused on market integrity, in …

Flows hires Rhea Craib to front international marketing strategy

Rhea Craib has joined the Flows’ senior management team as the igaming technology company’s new Head of Marketing. The new hire’s tasks will revolve around the implementation of a marketing strategy with the goals of unlocking and capturing new opportunities, as well as maintaining momentum so the business continues to ‘scale at pace’.   In pursuit …

SIS signs second bet365 deal of 2022 to provide 49’s Live Draws

SIS (Sports Information Services) has signed an agreement with bet365, debuting its 49’s fixed-odds live numbers product in the online market. The deal will see the 49’s Original Live Draw streamed by bet365 to its international customer base, which the operator aims to leverage for greater direct customer engagement.  Meanwhile, for SIS the agreement represents …

ASA clarifies Content Marketing rules for gambling advertising

 The Advertising Standards Association (ASA) has issued further guidance on the rules applied to ‘content marketing’ of gambling services/products on social media and other digital channels. The guidance was published as a ‘remit statement’ responding to queries by operators, related to its 2021 “CAP Code on marketing communications appearing on websites, apps and cross-border platforms”. …

Andrew Rhodes: White Paper delay not an excuse to avoid tackling problems

The White Paper on the 2005 Gambling Act review has been highly anticipated for some time now, with a government announcement expected earlier this spring. With reports circulating in the press as to the result of the over one-and-a-half year-long process, UK Gambling Commission (UKGC) CEO Andrew Rhodes issued an update on progress whilst addressing …

A World Cup with adjusted goalposts – BOSE examines Qatar 2022 marketing

The FIFA World Cup is one of the biggest events in the sporting calendar and subsequently for bookmakers, but this year’s tournament comes with some unique challenges.  Discussing the turbulent marketing conditions ahead of the winter World Cup this November/December, the ‘Making noise ahead of Qatar – driving cooperation between product and marketing’ panel identified …

Entain shows Dutch hand acquiring BetCity.nl for €850m

Entain Plc has agreed to acquire BetEnt BV, the Dutch licensed operator of BetCity.nl, in a move to secure a leading presence within the Netherlands’ newly regulated online gambling regime. This morning, FTSE100 Entain announced that it had entered a deal to acquire BetEnt’s entire share capital from owner Sports Entertainment Media BV for an …

Swedish Moderates call for Svenska Spel split and sell-off 

Sweden’s Moderaterna Party (Liberal Conservatives) have submitted a provisional mandate to the Riksdag, outlining plans to overhaul the country’s gambling regime. Ahead of the General Election on 9 September, Moderaterna has formed a four-party right-wing bloc that will challenge Sweden’s left-of-centre coalition government led by Social Democrat Prime Minister Magdalena Andersson.  Should it win the Autumn …

‘Mattress Mack’ to share experience and insights at SBC Summit North America

The legendary American sports betting enthusiast and Gallery Furniture owner Jim McIngvale, better known as ‘Mattress Mack,’ will be among the speakers at July’s SBC Summit North America conference and tradeshow in New Jersey.  Mack will sit with ESPN’s David Purdum in a special keynote session to discuss the economics and science behind his sports …