Category Archives: Betting

Brazil launches campaign to tackle overwhelming illegal gambling market

More than half of Brazil’s betting market is still being run by unlicensed operators, according to new figures from the Brazilian Institute of Responsible Gaming (IBJR).  The body has warned that since the market launch at the start of this year, this illegal activity has been leaving players exposed to fraud while draining potential tax …

Adam Baylis: SBK’s challenger approach to Scottish football engagement

SBK has become the latest firm to embrace a fresh approach to sports betting marketing in the UK by embracing podcasts.  With the Premier League banning front-of-shirt betting deals next year, and growing scrutiny over club-operator links, operators are looking for new ways to reach fans – podcasts being one of them. SBK’s deal with …

ASA closes CAP Code loopholes on gambling content 

The UK Advertising Standards Authority (ASA) has announced a significant extension to the Code of Non-broadcast Advertising and Direct and Promotional Marketing (CAP Code). For the first time, the rules will explicitly apply to non-paid-for online marketing communications such as social media posts targeting UK consumers, regardless of where the advertiser is based. The update …

Tiago Almeida, Oddsgate: working to build ‘real value’ for stakeholders

Oddsgate is on a mission to solve what it believes are the three most significant challenges for operators, spanning regulation, technology, and market entry. This is according to Tiago Almeida, Oddsgate CEO, who offers some insight into the company’s vision and objectives in an exclusive interview ahead of the SBC Summit Lisbon.  What elements of SBC …

Betnation and ComeOn go offline in Holland

Financial troubles at sportsbook provider Metric Gaming impact Dutch offerings of Betnation and ComeOn…   The sports betting solution provider Metric Gaming is set to shut down all operations due to a lack of volume and revenues from its client roster. The news has not yet been confirmed by Metric, but it follows the announcement that …

Unibet fined for offering unauthorised sports bets in the Netherlands

The Netherlands Gambling Authority, Kansspelautoriteit (KSA), has imposed a penalty on Optdeck, the local operator behind the Unibet brand. Unibet’s Dutch domain has been penalised for offering bets on prohibited markets. The bets included ones on corner kicks, yellow cards and matches involving players under the age of 21.  The violations occurred multiple times between …

BETBY launches expanded NFL betting markets and live microbetting

BETBY is expanding its NFL betting offerings for the 2025 season, widening its player prop markets and introducing microbetting options. The launch allows bets on first, next, last or anytime touchdown scorers. The move aims to provide users with more ways to focus on individual performances rather than just overall team outcomes.  In boosting its …

National Lottery brings back ‘It Could Be You’ slogan after 26 years

Allwyn is continuing its overhaul of the National Lottery with the return of the famous “It Could Be You” slogan, back on UK screens for the first time in more than 26 years.  The relaunch of the line, which was first used in 1994 alongside the golden pointing hand, is part of a wider strategy …