Category Archives: Betting

Google v AGCOM case shows ads conflict still sticks in Italy

Google may find itself liable for compliance with Italy’s strict gambling advertising laws according to the EU Advocate General, though it is far from a concrete ruling. Gambling advertising is prohibited in Italy, whether on the television, in print, in public spaces such as via billboards, via sponsorship of sports clubs, or on the internet. The …

Leak reveals ads could be coming to ChatGPT

OpenAI is reportedly developing and testing an ad system inside ChatGPT, starting with search-connected answers. Tibor Blaho, engineer at AIPRMcorp, discovered ad system strings inside the latest ChatGPT Android beta (version 1.2025.3200) with references to ‘ads feature’, ‘search ads’ and ‘bazaar content’. He posted images of the code on X, which has quickly been circulated …

BETBY: E-Sims keep the game alive during World Cup off-hours

For operators, global football tournaments like the upcoming World Cup bring a spike of activity. However, they also present a test of retention. Traffic soars during matches, then drops within minutes of the final whistle. Users check results, settle bets and don’t come back until the next kick-off.  This off-hours gap has become an underestimated …

Montenegro rejects constitutional review of New Gambling Law

The Government of Montenegro has rejected appeals demanding a constitutional review of articles authorised under the New Law on Games of Chance. The challenge was filed by NVO, the national trade association for games-of-chance suppliers, and Lutrija Crne Gore (the Lottery of Montenegro), which has contested the provisions of Article 106. The Incumbents cite that …

Supplier Suplement: Awaiting for Regulation in the US

Another week, another chance to check out The Supplier’s Supplement by SBC Media, a segment that will go through the top industry suppliers insights on a weekly basis. SBC Media’s Craig Davies, Charlie Horner and Fernando Noodt will walk through the quotes, highlight the stories that matter most and offer thoughts on how supplier voices …

Kambi and PENN agree sportsbook terms extension

Kambi Group will continue to support PENN Entertainment with its retail sportsbook platform through 31 July 2027. The agreement, currently supporting a total of 30 PENN properties across 13 states with Kambi’s sportsbook solution lineup, was due to expire by the end of this year. However, this has now been extended to provide PENN with …

UK tax hike impact on global companies already visible

Greek B2B gambling firm Intralot has estimated that tax headwinds will delay its UK-facing growth plans by a year. Tax reforms recently introduced by the UK government will see remote gaming duty going up from 21% to 40% from April 2026, which will temporarily affect ASX-listed Intralot’s growth margins as it looks to gain more …

Betby: Trading has become a star of the sports betting show

Flexibility is the key in modern sports betting trading according to Betby, which has completed a review of its online sportsbook activity and platform, assessing the discipline from the lens of the digital age. The Malta-based B2B online sportsbook platform has published its Trading Report for 2025, examining its trading performance over this year and …

Horse racing may have avoided the worst but it hasn’t escaped the taxman

Just two days after the budget bookmakers are already being very candid about how they intend to mitigate the increased tax burden dealt by Rachel Reeves’ Autumn Budget, and horse racing still stands to lose out as a result. From April 2026, Remote Gaming Duty (RGD) on online gaming will go up from 21% to …

Adobe-Semrush acquisition: Could this challenge Google’s dominance?

Adobe’s acquisition of Semrush, SEO and analytics platform has been dubbed a “powerful” move, which could reshare search marketing, potentially challenging Google’s decades-long dominance in this space. The tech giant announced its plans to buy Semrush for $1.9bn in an all cash deal. The agreement, announced last week, will see Adobe pay $12 per share …