Category Archives: Betting

SBK debuts full AI campaign for new Premier League season

SBK, the sportsbook subsidiary of Smarkets, has unveiled a bold new advertising campaign to lead its Premier League engagement, debuting the first fully AI-generated 360° creative rollout for UK betting audiences. The campaign, titled “Betting without the Bullshit”, was developed in partnership with Dublin-based creative agency The Tenth Man. The advert takes direct aim at …

BETBY launches Help Arena to improve partner support

BETBY has announced its latest initiative, Help Arena, a platform aimed at simplifying how its partners access support and manage operations. The launch looks to act as a central hub where partners can submit and track support tickets, access release notes and consult a knowledge base covering topics such as sportsbook features, risk management, Betby …

Indian gov wants real money games out of federal gambling framework

India may be moving closer to a federal framework on gambling, ending decades of regulatory fragmentation across its 36 states and territories – but this is far from the creation of a nationwide legal gambling market. The Lok Sabha, the Lower House of India’s Parliament, has received the “Promotion and Regulation of Online Gaming Bill, …

Brazil licencees reminded of sports and beneficiaries betting exclusion

The Brazilian regulator is in the final stages of preparing a conclusive list detailing the specific individuals who are excluded from participating in the Bets market, as reported by SBC Noticias – Brasil. Drafted by the the Ministry of Finance‘s Secretariat of Prizes and Bets (SPA), the list includes public officials, minors, individuals with a …

Ronnie Whelan, Kingmakers: Africa is no longer a distant financial prospect

While operators were busy fighting over market share across Europe, North America and Latin America, many might have missed an equally profitable opportunity – Africa. For years the African market has been more of an outsider rather than a central figure in the global gambling conversation, but it’s come to a point where the boundless …

Greece orders legal strike to dismantle €1.6bn shadow gambling market

The Greek government has stated its intent to eradicate illegal gambling (land-based and online), viewed as both an economic threat to the state and a societal danger to communities. The Ministry of National Economy and Finance has been charged with drafting a new legislative framework to prosecute illegal gambling operators, with specific IT and data-driven …

PointsBet shareholders face choice between Betr all-scrip offer and MIXI cash

Betr Entertainment has formally opened its all-share takeover offer for PointsBet, ramping up the pressure even more in a high-stakes bidding war with Japanese rival MIXI. Under the new terms, investors would receive 4.219 Betr shares for each PointsBet share – valuing the deal at around AU$1.35 (£0.64) a share based on Betr’s recent $130m …

Gaming1: fragmented approaches holding back widespread ESG adoption

Environmental, social and governance performance strategies must become much more commonplace across the entire gambling landscape, says Robine Mertens, Audit Officer and Thibaut Collard, Chief Compliance Officer of Gaming1. However, the pair acknowledge that much needs to be done to alter differing viewpoints on the importance of ESG to ensure that it is correctly viewed …

Kenyan market continues to grow with JUICEBET joining market

Kenya’s betting sector has welcomed a newcomer, JUICEBET, launched by Gamma Gaming in partnership with Sportingtech, a B2B platform provider targeting the industry. The operator has been taken live in Kenya using the Sporingtech platform, focusing on mobile-based online activities in a market benefiting from growing rates of mobile penetration. JUICEBET plans to roll out …

ATG highlights 5% drop in gaming revenue amid rising costs

ATG has reported a decline in revenue for the first half of the year, while rising gambling taxes and weaker casino performance further weighing on results. The group said net gaming revenue came in at SEK 2.6bn (£190m), a 5% drop compared to the same period in 2024. Operating profit came in at SEK 671m, …