Category Archives: Betting

The upcoming SBC Barcelona Summit (20-22 September) takes place as business and leadership adjust to clashing global dynamics impacting the industry’s development and relationship with regulatory stakeholders. Having examined all elements disrupting gambling’s business landscape – SBC Marketing Director Dennis Algreen, and  Director of Conference Production Jonathan Whelan shed light on producing gambling’s most important …

BETER will create a “more electrifying betting experience” across its efootball live streams with the addition of a new in-play statistic widget. The feature, BETER explained, will provide bettors with additional information on players’ performance in ESportsBattle tournaments. Alex Lobov, BETER’s Chief Product Officer, said: “We are always keen to create a strong foundation for …

Entain and the Trident Leagues have extended their community sports investment-based partnership, providing ‘critical funding’ to the Northern Premier, Isthmian and Southern leagues. Backed by the Entain Foundation under the ‘Pitching In’ banner, the funding covers all 248 clubs that make up steps three and four of the national league system. The group initially launched …

Maintaining focus on its international B2B solutions expansion plans, Parimatch Tech has secured certification by Gaming Laboratories International (GLI). The GLI19 and GLI33 accreditations enable Parimatch Tech to offer its sportsbook and casino services to operators in a range of ‘fast-expanding markets’, with GLI active in Europe, Africa and the Americas.  Rebranded as Parimatch Tech …

1xBet has linked with Ligue 1 club Paris Saint-Germain (PSG), in a deal which extends to the next three seasons. Last month, the online betting brand became an official regional partner of the French football team in both Africa and Asia, and is now reaching other regions beginning with the following season onwards.  “Paris Saint-Germain …

Ahead of this weekend’s start of the 2022/2023 Premier League season, William Hill has refreshed its flagship ‘EPIC’ nationwide advertising campaign.  The heritage bookmaker has transformed EPIC into a ‘fully integrated 360 advertising campaign’, spanning all media formats and brand marketing channels. EPIC became William Hill’s flagship campaign during last summer’s UEFA Euro 2020 Championships. …