Category Archives: Betting

Clever Advertising: affiliation will be one of the most important acquisition channels in North America

A company with a global focus, Clever Advertising is comfortable with the ‘ever-changing’ regulatory environments and will continue to pursue expansion into new markets. That’s according to Marcos Oliveira, the company’s Chief Operations Officer, who spoke to SBC about the growing importance of affiliation, regulatory changes and the opportunities in new markets across the world. …

AiDP Index sees improvement in female leadership representation but warns of lagging inclusivity practices

Industry non-profit the All-in Diversity Project (AiDP) has published its third annual ‘All-Index 2020/2021 report’, detailing the global gambling sector’s workforce make-up and development on diversity, equality and inclusion matters. The release of the 2020/2021 Index was prolonged to allow operators to adjust for the unprecedented impact of the COVID-19 pandemic on business and operations. …

W88 secures Fulham FC sponsorship in face of betting shirt vote

Newly promoted Premier League side Fulham FC has signed W88 as front-of-shirt sponsor, ahead of a planned vote on the future of such arrangements.  The sportsbook and casino brand’s logo will feature on the front of the West London club’s men’s and women’s first team kit for the 2022/23 season as a result of the …

Report: DAZN seeking to replicate Sky Bet success in UK market

A few months after announcing the planned launch of its sports betting venture in the UK market, DAZN believes it is poised to capitalise on shifts in bettor habits.  A report this morning from the Financial Times (FT) quoted DAZN group CEO Shay Segev as stating the firm’s betting offering will cater to changing consumer …

Betfred extends PDC sponsorship following £35k charity donation

Betfred has announced a three-year partnership extension with the Professional Darts Competition (PDC), remaining as title sponsor of the Betfred World Matchplay. The bookmaker originally linked up with the PDC’s summer spectacular in 2019, and will now be, for at least seven years, the title sponsor of the Blackpool competition. “Our sponsorship of the Betfred …

EngageCraft Touch platform welcomes RMG in gamification partnership

EngageCraft has launched a digital fan engagement campaign using its EngageCraft Touch platform in a partnership with Racecourse Media Group (RMG). The firm will work with RMG to deliver a portfolio of gamification widgets, which can be adapted and optimised via the self-serve EngageCraft Touch platform at race meetings and for multiple racing partners throughout …

GambleAware calls for tougher action on loot boxes

GambleAware has joined growing calls for the government to revise its recent policy update on protecting minors and young audiences with video game incentives/engagements.  Last week, DCMS revealed new industry measures to be adopted by video game platforms and publishers that will restrict the purchase of ‘loot boxes’ without parental consent. The ‘parental locks’ were …

Jason Trost fronts debut advert of SBK ‘rewriting the sportsbook’ campaign

Smarkets has declared a ‘full assault’ on all UK bookmakers launching its new nationwide multi-channel campaign promoting its SBK sportsbook.  Launched this Monday, under the title of “SBK – The ad we weren’t allowed to make, but we made it anyway” – the campaign sees Smarkets CEO Jason Trost ‘take direct aim at SBK competitors’.   …

PA Betting Services kickstarts World Cup prep with new content packages

Sports betting editorial content provider PA Betting Services (PABS) has laid some groundwork for the forthcoming football season.    Focusing its attention on the winter FIFA World Cup in Qatar, the company has launched several betting content packages developed to ‘inform, entertain and prompt’ operator-bettor engagement.    PABS’ three core packages  – Go, Pro and …