Category Archives: Betting

Sportradar takes global Bundesliga deal one step further

The German Bundesliga is looking to significantly step up engagement with its global fanbase by integrating a new tech stack by Sportradar, just as the new domestic season gets underway. The sports tech provider will significantly boost the viewing experience for anyone outside Germany that tunes in to watch some of Europe’s heavyweights clashing against …

Tipwin deploys NEXT platform for new Home Advantage

Tipwin Ltd tells SBC that it has advanced its home-market position by launching ‘NEXT’, its proprietary-built and customised platform for German audiences. The multi-million-euro investment has been brought to life this summer as Tipwin NEXT, a platform designed to elevate engagement with new customers and refresh Tipwin’s heritage sportsbook offering. At its core, the development …

Betano lands principle sponsorship of Flamengo FC

Betano emerged as the winner among six other operators in a bid to sponsor Brazilian team Flamengo FC. As reported by SBC Noticias Brazil, Betano replaces the club’s previous contract with Pixbet – bringing Flamengo an unofficial estimate of R$200m per year (£27.2m).  If true, this automatically places the shirt sponsorship deal amongst the most …

Tabcorp accused of unfair dismissal by former CEO Adam Rytenskild

Tabcorp Holdings faces a lawsuit by former CEO Adam Rytenskild, who has launched proceedings against the ASX-listed gambling giant over the circumstances of his abrupt departure in 2023. Rytenskild has filed a lawsuit in the Federal Court, seeking internal documents related to board-level discussions on “plans to replace him” as Chief Executive. Central to the …

Conservatives push back on ‘racing tax’ as party puts itself firmly behind the sport

The Conservatives are becoming increasingly vocal in the betting regulation debate, warning that Treasury plans to raise gambling taxes could push punters toward the black market and seriously hit British racing.  With Chancellor Rachel Reeves expected to announce changes to the three existing betting taxes – Remote Gaming Duty, General Betting Duty and Pool Betting …

AI is Rewriting the Rules of Search: Are Gambling Affiliates Ready to Keep Up?

As artificial intelligence transforms how users interact with search engines, the affiliate marketing landscape in the highly competitive gambling sector is evolving faster than ever before. Is AI-powered search the end of traditional affiliate SEO, or the biggest opportunity affiliates have seen in a decade? A live webinar hosted by SBC Webinars alongside industry experts …

Iconic greyhounds venue Perry Barr bows out with one last race night

Birmingham’s long association with greyhound racing will draw to a close this weekend, as Perry Barr prepares for one final night before the sport relocates to Wolverhampton. On Saturday (23 August), the last lap will commence at 10.11pm which will bring an end to almost 100 years of racing in the city.  General Manager, Chris …

Chile joins the LatAm crowd as progress made on long-awaited betting regulation

The Chilean government expects to reap $84bn (£64.3m/€74.6m) annually from a regulated betting market, which has secured the approval of the country’s Senate. Senators approved the bill launching a regulated online betting and gaming market in Chile with 27 votes against three, while five Senators abstained from the vote. Both the government and legislators want …

Kambi rolls out sportsbook across three New York casinos  

Kambi has consolidated its presence on the New York sports betting scene thanks to a new deal with Oneida Indian Nation. The agreement will see Turning Stone Enterprises, Oneida’s business arm, replace its third-party sports betting supplier with Kambi’s Turnkey Sportsbook, which brings commodities like kiosks, POS terminals, and a comprehensive Bet Builder offer. Werner …