Category Archives: Betting

Lewis Hamilton ruled well off limits for betting marketing

The Advertising Standards Authority (ASA) has ruled against Lewis Hamilton’s inclusion in betting social media campaigns for the second time this quarter. Betway has been told to remove a Facebook post from 4 July 2025 which centred around Formula One. The post featured a video of three F1 drives, filmed from behind, along with the …

New South Wales pubs face new gaming machine rules from next year

Pubs and clubs operating gaming machines in New South Wales (NSW) will have to abide by strict operating hours come March next year. NSW’s Labor government under Premier Chris Minns has revealed that starting 31 March, leisure venues that have operational gaming machines will have to shut them down between 4am and 10am – ending …

William Hill #SBOTY2025 lauds ‘human condition’ of The Escape

Former Tour de France cyclist Pippa York and renowned Irish journalist David Walsh have won  the William Hill Sports Book of the Year  (#SBOTY2025) for The Escape: The Tour, the Cyclist and Me — a story of transformation, friendship, and self-identity told through the lens of cycling’s most demanding race. York, one of Britain’s most …

Quixant: navigating complex supply chain management

Gameplay is understandably the critical component that ensures an enduring appeal of the industry in the eyes of peers and players, however, this is merely a drop in the ocean when the curtain is pulled back on what goes on ‘behind the scenes’. Effective supply chain management is integral for all parties involved, with efficiency, …

Commission charges Betfred £825k over retail betting infractions

Retail betting may have got off the hook in comparison to its online counterparts with regards to tax, but an enforcement action against Betfred shows the sector is still just as subject to regulatory repercussions. The UK Gambling Commission (UKGC) announced this morning that Done Brothers (Cash Betting) Limited, the firm behind the Betfred retail …

Brazil settles on 18% tax as Bets final fiscal measure

Brazil will proceed to apply a tax increase on fixed-odds betting licences from 2026 onwards. This afternoon, the Senate’s Committee of Economic Affairs (CAE) approved a plan to raise taxes on betting licences from 12% to 18% of gross gaming revenue (GGR). The measure will be processed over a three-year period, rising from 12% to …

Denmark backs “Banko Bill” to set rules of radio & walkie-talkie bingo

Denmark is considering a bill to determine the rules and legislation of ‘Banko’ a bingo game type played over the radio or via walkie talkies. The Folketing is deliberating a bill that defines banko as a separate gambling vertical within Danish law, paving the way for a new framework to be overseen by Spillemyndigheden, the …

Only good things ahead for the SOFTSWISS sportsbook

SOFTSWISS is celebrating five years since the launch of its B2B sportsbook, highlighting some of its biggest achievements to date. Onboarding the product now provides a much more diverse experience than that first days of its inception, with SOFTSWISS significantly expanding its sports and esports catalogue throughout the years, as well as adding a customisable …

AI continues to make a splash in iGaming as EveryMatrix makes another move

EveryMatrix, one of the biggest B2B technology developers in the betting and gaming space, has embarked on another AI-focused initiative. The firm announced the launch of a new product, Bonus Guardian, an AI-backed feature designed to prevent bonus abuse on casino platforms. Bonus Guardian uses real-time player data to flag and prevent bonus abuse, improve …

Betinovio deal puts finishing touches to Odds88’s active 2025

Yolo Group continues to push ahead with its B2B activity as 2025 draws to a close, signing a deal between its Odds88 sports aggregation platform and Betinovio, a sportstech firm. The deal will see Odds88 deliver its modular data services to Betinovio, encompassing feeds, betting content from 110 different sports and 4,000 daily events, and …