Category Archives: Betting

DATA.BET eyes up new ways to boost player engagement

Sports betting solutions developer DATA.BET has completed yet another product launch as the firm moves to bring what has been a highly active 2025 to a close. The company announced a new ‘expanded and configurable’ Bet Boost earlier today, with the end goal of enhancing and strengthening operator performance and boosting player engagement. The Bet …

ITIA hands out 20-year suspension to French national Quentin Folliot

A French tennis player has been handed a 20-year suspension by the International Tennis Integrity Agency (ITIA). Quentin Folliot was found in breach of 27 regulations under the Tennis Anti-Corruption Program (TACP), allegedly part of a network of professional players operating on behalf of a match-fixing syndicate. With Folliot, this makes a total of six …

PMU names Cyrille Giraudat as CEO to lead stalled transformation 

Pari Mutuel Urbain (PMU) has named Cyrille Giraudat its new CEO, tasked with accelerating the development of the group’s sportsbook and gaming ambitions to advance the group’s wider transformation goals. Giraudat will take leadership of PMU from January 2026, succeeding Emmanuelle Malecaze-Doublet, who stepped down earlier this year, with Christophe Curt having served as interim CEO. …

Investigation leads to illegal gambling bust in Switzerland

An illegal gambling den has been busted following two house searches by Swiss authorities. A joint operation by the Swiss Federal Casino Commission (ESBK) and police authorities led to two addresses being searched in St Gallen and Zürich, with multiple assets being seized as a result. Police uncovered two gambling rooms in Uznach, St Gallen, …

Flutter hires Pfizer’s exec amid new push for US prospects

Pfizer‘s Sally Susman has become the latest senior hire at Flutter Entertainment, in a move indicative of the company’s increasing focus on the US markets. The NYSE/LSE gambling group announced that Susman had been appointed as a Non-Executive Director, due to commence the role on 29 May 2026. When looking at Susman’s background, there are …

Matchbook confirms UK predictions market while US platforms get organised

Matchbook has confirmed to SBC News that it is working on a prediction market platform for launch in the UK and engineered for the acute pricing of British politics and entertainment markets. Bloomberg reported this week that Matchbook, the heritage betting exchange, has a “predictions market product under development”. The outlet reported that Matchbook planned …

Superbet Group adopts new ‘Super’ brand identity

International gambling conglomerate Superbet Group is rebranding to Super Technologies, or Super for short. The new brand identity, according to management, will be more closely aligned with the firm’s evolution and appetite for strengthening its global footprint through aggressive expansion. Hans-Holger Albrecht, Chairman of Super, said: “Super represents the natural step from a leading global …

Chile: Gambling ads bill returns ahead of Sunday Presidential Election 

In Chile, the  long-running conflit to regulate online gambling has returned to congressional debates, as independent Senator Karim Bianchi submits a new bill targeting the advertising and promotion of offshore betting platforms. The intervention comes as political and legal pressures mount on lawmakers to revive Chile’s side-lined Gambling Act, a reform effort that began with …

The robots are here… so is the fourth industrial revolution

AI is not just changing how consumers search, but also influencing how and where they shop, which raises questions about data ownership and the state of affiliate marketing, writes Jyoti Rambhai, SBC’s Affiliate Editor. Self-driving cars, vacuum cleaners, and voice-controlled AI assistants for smart home systems like Alexa and Google are essentially robots, already part …