Category Archives: Betting

Superbet Group adopts new ‘Super’ brand identity

International gambling conglomerate Superbet Group is rebranding to Super Technologies, or Super for short. The new brand identity, according to management, will be more closely aligned with the firm’s evolution and appetite for strengthening its global footprint through aggressive expansion. Hans-Holger Albrecht, Chairman of Super, said: “Super represents the natural step from a leading global …

Chile: Gambling ads bill returns ahead of Sunday Presidential Election 

In Chile, the  long-running conflit to regulate online gambling has returned to congressional debates, as independent Senator Karim Bianchi submits a new bill targeting the advertising and promotion of offshore betting platforms. The intervention comes as political and legal pressures mount on lawmakers to revive Chile’s side-lined Gambling Act, a reform effort that began with …

The robots are here… so is the fourth industrial revolution

AI is not just changing how consumers search, but also influencing how and where they shop, which raises questions about data ownership and the state of affiliate marketing, writes Jyoti Rambhai, SBC’s Affiliate Editor. Self-driving cars, vacuum cleaners, and voice-controlled AI assistants for smart home systems like Alexa and Google are essentially robots, already part …

BETBY unveils more eCricket options ahead of T20 World Cup

BETBY has introduced a major update to its eCricket offering ahead of the Men’s T20 World Cup. The new version of the Betby.Games platform introduces expanded content, upgraded performance, and an expanded user experience across both the T1 and T5 formats, now featuring a dedicated World Cup tournament to fuel up interest in the Men’s …

Casino holds Danish gambling upright as betting revenue slumps

Sports betting volumes in Denmark fell sharply year-over-year in October, a warning sign for the sector ahead of a wide ranging ban on advertising looming in a year’s time. In stark contrast to October 2024, which saw a huge surge in betting activity compared to 2023, the same month this year saw betting gross gaming …

KSA: Dutch gambling oversight improved by Control Databases 

Kansspelautoriteit (KSA), the Gambling Authority of the Netherlands, has enhanced its stance on the technical and data-quality standards of operators’ Control Databases (CDBs) of Dutch gambling.   The CDB is recognised as the principal data monitoring system that enables the KSA to oversee all licensed online gambling activity in real time. Under the Remote Gambling Act …

Swedish sports fraud expert heads EU match-fixing fight

A representative of Sweden’s gambling authority, Spelinspektionen, has become the Chairman of an international sports corruption group. Through his work as the coordinator of operations against match-fixing, Samuel Wahlberg has been put forward by the regulator and subsequently elected as the Chairman of the Group of Copenhagen. The Group represents a network of national platforms …

New CFO to take helm at Entain ahead of UK tax increases

Entain’s Chief Financial Officer, Rob Wood, has stepped down from the role after 13 years, with Michael Snape now tasked with guiding the company’s fiscal strategy through what is likely to be a transformative 2026. The FTSE100 group announced this morning that Snape will replace Wood as Group CFO and Executive Director of the Board …

BETBY: The hybrid trading advantage removes the limits from operators

Andris Backovs, Head of Trading at BETBY, argues that hybrid trading models give operators a sensible blend of agility and flexibility, while still having control over VIP programs and other crucial aspects of trading operations. For years, much of the iGaming industry has relied on feed-only trading models: efficient, global and predictable, but increasingly mismatched …

GeoLocs: What matters most in GeoLocation

Geolocation expert GeoLocs explains how the iGaming industry must rethink what modern location technology demands. In this analysis, the company argues that accuracy and compliance are no longer enough, outlining how speed, UX, fraud defence, data intelligence and regulatory adaptability now define geolocation—and the operators positioned to win. Geolocation has long been framed as a …