Category Archives: Betting

Ross Fruin, GridRival: is F1 the next driving force for betting engagement?

Formula 1 has cultivated a new youthful audience in the United States, but motorsport remains undervalued as a betting commodity, writes GridRival CEO and Founder Ross Fruin in the latest edition of SBC Leaders Magazine. Six years ago, the world’s most popular motorsport series found itself at a low ebb. After dominating on a global …

Stats Perform unveils PressBox enhancements for sports content delivery

Stats Perform has made three updates to its PressBox sports media offering, as it seeks to meet the demands of modern sports fans.  Unveiling the enhancements yesterday at its ‘Moments That Matter’ showcase exposition, the London-based sportsech and data firm announced updates to the PressBox Live, PressBox Graphics and PressBox Video verticals. The key focus …

Spreadex gains perimeter board advertising at Sunderland AFC

Spreadex has been named Sunderland AFC’s new principal partner ahead of the 2022-23 football season. The Spreadex Sports logo will be featured on the Championship team’s home and away shirts until summer 2025. “We are overjoyed to be partnering with Sunderland AFC at such an exciting time for the club after their promotion back to …

DGC calls on Deutsch NY to accelerate Betway brand’s US appeal

Digital Gaming Corporation (DGC), the US partner of Super Group, has announced the appointment of Deutsch NY as lead creative agency of Betway for North American markets. Forming its partnership in 2021, DGC has led Betway’s US market activations, securing Super Group’s flagship sportsbook property licences in the seven US wagering states of New Jersey, …

NetShop ISP completes extensive Fugaso casino games audit

NetShop ISP has confirmed the successful completion of its casino games audit recently carried out for casino slots development company, Fugaso. The extensive audit began back in April in an attempt to stress-test games performance and provide suggestions for optimisation on a content delivery network (CDN), infrastructure and other technology perspectives. Fugaso, which is short …

Wayne Stevenson ends his five-year tenure at Low6

Wayne Stevenson, the Co-Founder and Managing Director of Regulated Activities at Low6, has announced that he is vacating his position.  Confirming the end of his five-year tenure at the sports gamification and fantasy platform provider on Linkedin, Stevenson noted that some ‘will already be aware that I have left Low6’. Stevenson co-founded the company in …

UKGC: Allwyn allowed to proceed with National Lottery transfer 

 The UK Gambling Commission (UKGC) has been allowed to proceed with awarding the National Lottery’s operating contract to Allwyn Entertainment UK. In May, Camelot UK – the incumbent operating firm of the National Lottery – had filed a High Court lawsuit against the UKGC awarding the Fourth National Lottery licence to Allwyn – which had …

EveryMatrix partners with BetMGM in major US milestone

EveryMatrix has secured a significant deal in the US, signing an agreement with Entain and MGM Resorts’ joint venture, BetMGM.  The partnership will see the Malta-based B2B betting and igaming firm provide BetMGM with content from its in-house Spearhead Studios and Armadillo Studios in the New Jersey market.  This will include the ‘The Lioness with …

Wazdan: why innovation in igaming doesn’t have to mean revolution

The emergence of cutting-edge technologies has always shaped the landscape of the igaming industry, promising to take frontrunners to the next level and leave those too slow to adjust, according to Wazdan. We’ve seen businesses utilise AI-led technology, VR, blockchain, and now the Metaverse in many ways that help them stand out from competitors. However, …