Category Archives: Betting

William Lövqvist: Parlaybay is going beyond gamification for sports betting

ParlayBay will fill a gap in the market by going ‘beyond basic gamification’ and delivering a ‘game designed’ sports betting product, the company’s Commercial Manager William Lövqvist told SBC News. Ahead of SBC Summit Barcelona, Lövqvist (pictured, below) spoke with Rasmus Sojmark – CEO of SBC – about the brand’s launch, creating an engaging experience for …

Whittingdale exits DCMS as gambling awaits Ministerial re-assignment

John Whittingdale, the DCMS minister overseeing the review of the 2005 Gambling Act, has been removed from his position in PM Boris Johnson’s latest cabinet reshuffle. The minister will be returning the backbenches, and will allegedly be replaced by former Cabinet Office Parliamentary Secretary Julia Lopez, MP for the Greater London constituency of Hornchurch and …

beBettor launches new ‘V-Check’ Financial Vulnerability Check in response to latest UKGC guidance

In response to the UKGC’s latest Customer Interaction Consultation Update, the new beBettor ‘V-Check’ assesses customer’s Financial Vulnerability, enabling operators to identify potential risk earlier in the customer journey. To help operators stay ahead of changing affordability regulation, independent UK technology and data science company beBettor has developed a new check designed to take place …

SIS takes A McLean partnership digital with online racing content

SIS will support A McLean Bookmakers’ digital expansion after agreeing to supply its horse and greyhound racing content to the operator’s online brand, BetMcLean. By building on its long-standing relationship with the Northern Irish operator, SIS will help increase engagement and deliver ‘incremental revenues’ via the supply of live pictures and data of racing footage …

SBC Summit Barcelona to mark return of major betting and igaming industry events

Next week’s SBC Summit Barcelona will mark the long-awaited return of major international business events for the sports betting and igaming industry with a high-level conference and exhibition attended by the sector’s major players.  With Barcelona open for large-scale events and free from quarantine requirements for visitors, the 2021 edition of the Global Betting and …

Raketech amplifies sports inventory with €16m QM Media buyout 

Raketech Plc has agreed to acquire QM Media, finalising a deal valued at €16 million, to boost the sports media inventory of its publishing network. This afternoon, Raketech confirmed that it had agreed to acquire QM Media and its P&P Vegas North American subsidiary outright.   Deal terms will see Raketech pay €9 million in cash …

BetVIctor links with Quantum Metric to ‘drive product and UX evolution’

BetVictor has enlisted Continuous Product Design (CPD) provider Quantum Metric to assist with driving its customer-focused product development. The partnership will see Quantum work to capture data on customer experiences and behaviour across BetVictor’s platforms, enabling the Gibraltar-based operator’s team to evolve its product in-line with player needs. Additionally, the Quantum Metric will be incorporated …

William Hill’s Evoke ordered to re-verify its Swedish customer base  

William Hill records further Swedish compliance struggles, as its Evoke Gaming subsidiary is demanded to re-verify player accounts registered during 2019 by gambling inspectorate Spelinspektionen. An investigation by Spelinspektionen outlined a number of verification discrepancies related to customers registered by Evoke brands during the period of January-to-July 2019. Spelinspektionen’s investigation focused on Evoke’s management of …

Pinnacle inks payments partnership with CashtoCode

Pinnacle has enlisted CashtoCode, with the aim of offering the igaming payment platform’s eVoucher service to its worldwide customer base of sports and esports bettors and boosting its payment conversions in international markets. Due to its ‘global mobile-first user base’, Pinnacle aimed to partner with a payments platform capable of providing secure and reliable online …

Parimatch and Juve to collaborate on ‘exciting campaigns’ for 2021-22 season

Parimatch has reiterated its commitment to its partnership with Italian football giant Juventus as the agreement marks its first year. As the 2020-21 Serie A season gets underway, Parimatch has detailed plans for ‘further ‘exciting campaigns’ with the club, building on a number of marketing initiatives carried out throughout 2020. So far, the campaign has …