Category Archives: Betting

Unibet fined for offering unauthorised sports bets in the Netherlands

The Netherlands Gambling Authority, Kansspelautoriteit (KSA), has imposed a penalty on Optdeck, the local operator behind the Unibet brand. Unibet’s Dutch domain has been penalised for offering bets on prohibited markets. The bets included ones on corner kicks, yellow cards and matches involving players under the age of 21.  The violations occurred multiple times between …

BETBY launches expanded NFL betting markets and live microbetting

BETBY is expanding its NFL betting offerings for the 2025 season, widening its player prop markets and introducing microbetting options. The launch allows bets on first, next, last or anytime touchdown scorers. The move aims to provide users with more ways to focus on individual performances rather than just overall team outcomes.  In boosting its …

National Lottery brings back ‘It Could Be You’ slogan after 26 years

Allwyn is continuing its overhaul of the National Lottery with the return of the famous “It Could Be You” slogan, back on UK screens for the first time in more than 26 years.  The relaunch of the line, which was first used in 1994 alongside the golden pointing hand, is part of a wider strategy …

Can Starmer’s cabinet rejig be any good for horse racing?

James Murray is the new Treasury Chief Secretary under Keir Starmer’s cabinet, which could swing either way for the horse racing duty. Yesterday, 1 September, Keir Starmer announced a mini cabinet reshuffle, giving Murray his next government position while also moving Darren Jones to a brand new role – Chief Secretary to the Prime Minister. …

Sweden targets young adult gambling debt in new campaign

Spelinspektionen, the Gambling Inspectorate of Sweden has launched “a new chapter “of its nationwide campaign to increase awareness of gambling risks and harms amongst youth and young adult audiences. Launched as the fourth chapter of Spelinspektionen’s ‘youth protections series’, the campaign is titled “With your future at stake”.  The messaging shifts focus towards the issue …

Boomerang Partners: AC Milan partnership has created long-lasting benefits

As Boomerang Partners enters its second season as an official partner of Italian football giants AC Milan, the company’s Chief Marketing Officer Anton Eshtokin tells SBC News that the deal has been incredibly impactful and will continue to be throughout the current campaign.  SBC: After the first full year of the partnership. How has your …

Belgium begins six-year journey to reshape gambling strategy

Philippe, the King of Belgium, has confirmed the names of all gambling regulatory members for the next six years. Listed in the King’s Royal Decree and published in the Official Gazette, all 12 members – six full and six substitutes – step into service to Belgium’s Kansspelcommissie from today (1 September). A total of five …

Swedish inspectorate views casino as weakest link of channelisation

Sweden has yet to achieve the channelisation target rate of 90% for its regulated online gambling marketplace.  The latest channelisation figures, which detail the percentage of consumers gambling spend with licensed operators for 2024 were published by Spelinspektionen, the Gaming Inspectorate of Sweden. In 2019, Sweden re-regulated its online gambling marketplace under the laws of …