Category Archives: Betting

Stake.com makes Formula One debut in Pietro Fittipaldi partnership

Stake.com has revealed a partnership with Pietro Fittipaldi ahead of the Formula One season which begins this weekend.  Pietro, Haas F1 Team driver, is also joined by his brother Enzo, the Charouz F2 Racing team driver, to become the firm’s Brazilian representatives for the 2022 renewal, whilst the pair will provide F1 fans with analysis …

PandaScore secures ‘largest yet’ Sporting Solutions data deal

Esports data and odds provider, PandaScore, has formed a partnership with sports data supplier Sporting Solutions in a bid to boost both companies’ services.  Sporting Solution will utilise PandaScore’s odds and data services through its connect platform which aims to build ease of integration for the customers of the firms. Flavien Guillocheau, CEO at PandaScore, …

Soft2Bet appoints ‘product expert’ Gilad Naim as CCO 

 Soft2Bet has confirmed the appointment of Gilad Naim as new Chief Commercial Officer (CCO) of the igaming platform and operator software solutions provider. A seasoned commercial executive, Naim joins Soft2Bet’s senior leadership team from Nasdaq Nordic online gambling software developer Aspire Global, where he served as Director of Operations and in additional product-related leadership roles.  …

Allwyn outlines initial National Lottery strategy following licence victory

Upon securing the next 10 year licence to the National Lottery, Allwyn Entertainment has provided an update on its operating strategy to its new holding, detailing a pan-European approach.  In particular, Allwyn plans to share best practice in lottery operations and focus on improvement of draw-based games, leveraging its experience as an operator of several …

UKGC names Allwyn as new National Lottery steward 

 The UK Gambling Commission (UKGC) has this morning named Allwyn Entertainment as its ‘preferred applicant’ to operate the fourth National Lottery licence beginning 2024.  Launched in August 2020, the Commission’s 18-month tender declares a transformative outcome that will see Allwyn replace Camelot UK as the steward of the National Lottery – a position it has …

Interwetten drives player conversion with Triggy collaboration

Triggy has strengthened its footprint in the Austrian market after partnering with Vienna-based sportsbook Interwetten. By combining Triggy’s suite of content and marketing activities with the Interwetten branded live–score app, the duo are confident that they can drive engagement and conversion. “We are very excited to launch the live-score app with Interwetten,” commented Martina Åkerlund, …

Coral breaks Cheltenham ground with Piccadilly Lights activation campaign

Coral has taken over the world-famous Piccadilly Lights to engage wider audiences with this year’s Cheltenham Festival races.  On the eve of the Festival, Coral has launched “Your Horse”, UK betting’s first-ever DeepScreen activation campaign that will be screened on the Piccadilly Lights. The campaign has been devised by creative agency BBH London and sees …

Entain’s Eurobet expands virtual sports portfolio via GlobalBet deal

Virtual sports supplier GlobalBet has entered into an agreement with Eurobet, an Italian market subsidiary of the international Entain group. The agreement will see GlobalBet provide Eurobet with its flagship Virtual Football PRO product and ADM licenced products across both online and retail verticals – with the latter covering multiple locations throughout Italy. Developed by …

Rainbow Sports launches free data centre for African football’s commercial development 

Pan-African sports agency Rainbow Sports Global has launched its ‘African Football Data Centre’, an open information platform tracking the commercial developments of Africa’s professional football leagues. The data centre has been co-developed by Football Benchmark, the dedicated football analytics and commercial reporting tool of Big-4 auditor KPMG – with a view to provide stakeholders the …

UKGC: Online gambling increasingly popular among women of all ages

Female consumers are becoming increasingly engaged with various forms of online gambling, but the National Lottery remains the most popular product.  According to a recent study by the UK Gambling Commission (UKGC), 42% of women gambled in the previous four weeks, with the most widely used verticals being the National Lottery, scratchcards and bingo, as …