Category Archives: Betting

W88 secures Fulham FC sponsorship in face of betting shirt vote

Newly promoted Premier League side Fulham FC has signed W88 as front-of-shirt sponsor, ahead of a planned vote on the future of such arrangements.  The sportsbook and casino brand’s logo will feature on the front of the West London club’s men’s and women’s first team kit for the 2022/23 season as a result of the …

Report: DAZN seeking to replicate Sky Bet success in UK market

A few months after announcing the planned launch of its sports betting venture in the UK market, DAZN believes it is poised to capitalise on shifts in bettor habits.  A report this morning from the Financial Times (FT) quoted DAZN group CEO Shay Segev as stating the firm’s betting offering will cater to changing consumer …

Betfred extends PDC sponsorship following £35k charity donation

Betfred has announced a three-year partnership extension with the Professional Darts Competition (PDC), remaining as title sponsor of the Betfred World Matchplay. The bookmaker originally linked up with the PDC’s summer spectacular in 2019, and will now be, for at least seven years, the title sponsor of the Blackpool competition. “Our sponsorship of the Betfred …

EngageCraft Touch platform welcomes RMG in gamification partnership

EngageCraft has launched a digital fan engagement campaign using its EngageCraft Touch platform in a partnership with Racecourse Media Group (RMG). The firm will work with RMG to deliver a portfolio of gamification widgets, which can be adapted and optimised via the self-serve EngageCraft Touch platform at race meetings and for multiple racing partners throughout …

GambleAware calls for tougher action on loot boxes

GambleAware has joined growing calls for the government to revise its recent policy update on protecting minors and young audiences with video game incentives/engagements.  Last week, DCMS revealed new industry measures to be adopted by video game platforms and publishers that will restrict the purchase of ‘loot boxes’ without parental consent. The ‘parental locks’ were …

Jason Trost fronts debut advert of SBK ‘rewriting the sportsbook’ campaign

Smarkets has declared a ‘full assault’ on all UK bookmakers launching its new nationwide multi-channel campaign promoting its SBK sportsbook.  Launched this Monday, under the title of “SBK – The ad we weren’t allowed to make, but we made it anyway” – the campaign sees Smarkets CEO Jason Trost ‘take direct aim at SBK competitors’.   …

PA Betting Services kickstarts World Cup prep with new content packages

Sports betting editorial content provider PA Betting Services (PABS) has laid some groundwork for the forthcoming football season.    Focusing its attention on the winter FIFA World Cup in Qatar, the company has launched several betting content packages developed to ‘inform, entertain and prompt’ operator-bettor engagement.    PABS’ three core packages  – Go, Pro and …

Draghi exit sees Italy stumble on long-sought gambling reforms 

Italian gambling’s regulatory affairs have been left in limbo following last week’s resignation of Prime Minister Mario Draghi, which signals the likely break-up of Italy’s coalition government.  Chaos followed Mario’s resignation, as President Sergio Mattarella called for Parliament to be dissolved and for a snap General Election to be brought forward to 25 September – …

Warren Russell, W2: Addressing the affordability balancing act

Affordability has been one of the key talking points in gambling circles over the past year, eliciting positive responses from some stakeholders, but reservations from others.  Although the Gambling Act review has once again been delayed, many reform advocates remain hopeful that enhanced affordability checks protecting the most vulnerable of players will be included in …

Wazdan’s Andrzej Hyla: gamification grows player engagement and retention

Gamification, and the personalisation of gaming experiences, is often overlooked or misconstrued by the igaming sector. But according to Andrzej Hyla, CCO at Wazdan, research shows that customisation is not only essential in the maximisation of user experience but also in the retention of new players. Here he explains how customisation can increase engagement, promote customer …