Category Archives: Betting

Sportingtech: The Premier League – attracting bettors through next-level sportsbook features

The current regulatory environment in Europe sees the promotion of online gambling restricted or even banned in certain cases. With the 22/23 Premier League season underway and the addition of an end-of-year World Cup creating even more opportunities for sportsbooks to drive engagement, Sportingtech Managing Director Bobby Longhurst discusses the ways in which sportsbook features …

Ladbrokes lands Epic KO with new Rocky brand advert 

Ladbrokes has launched its latest TV advert, ‘Rocky’, reimagining one of Cinema’s most iconic moments.  Rocky is the second instalment of Ladbrokes’ brand-led advertising campaign, ‘We Play Together’, which launched last summer following the EURO 2020 championships. The campaign sees the heritage bookmaker continue to work with London creative agency Neverland which, having won the …

Learn about the latest affiliate marketing trends and acquisition strategies in the ‘Affiliate, Marketing & Media Zone’

Affiliate, media and marketing professionals will gather in the dedicated zone at SBC Summit Barcelona 2022 to discuss the latest strategies, trends and regulatory challenges in affiliate marketing.  The exhibition floor at the Summit, which takes place at Fira Barcelona Montjuïc on 20-22 September,  will feature major companies such as Bet365, CasinoGuru News, Ebet, Kaizen …

Veikkaus sets time limit on Finnish slots

Veikkaus OY, Finland’s state-owned gambling monopoly, has restricted use of slot machines across its Finnish retail points and its network of partner kiosks, service stations and cafes.  From 1 September, Veikkaus will no longer allow customers to play on its slot machine terminals between the hours of 9pm and 9am. During that period, betting point …

Low6 to rollout three-phased gamification roadmap for Sportset.io

Sportsbet.io has become the latest operator to partner with Low6, leveraging the firm’s gamification products for this year’s FIFA World Cup. A three-phased plan will start with Low6 developing a ‘Sportsbet.io Clubhouse’ for the multi-currency operator – which allows customers to bet using fiat and crypto – themed around the upcoming tournament. The remaining two …

Cybersecurity report reveals five in 10 operators at risk of DDoS attack

The gambling industry remains a ‘lucrative target’ for cybercriminals, partly due to continued growth and tech advancement, according to cybersecurity firm Imperva. Investigating the prevalence of distributed denial of service (DDoS) attacks in Q1 2022, Imperva found that attacks against multiple sectors are ‘reaching new records in rates’, partly fueled by geopolitical unrest due to …

Uruguay moves forward on online gambling ambitions

Lucía Mouriño, Editor of SBC Noticias, provides an on-the-ground perspective of Uruguay’s ambitions and domestic hurdles to legislate and formalise an online gambling marketplace.   The Finance Commission of the Chamber of Senators of Uruguay has approved an online gambling policy project recently unveiled by the Executive branch.  A bill that seeks to launch an …

Catena H1 dragged by macro elements ahead of Euro asset review 

Catena Media Plc has detailed continued North American strategic progress but warns of multiple European headwinds impacting its earnings results.     Publishing its interim H1 2022 trading statement, Catena registered Group revenues of €74m, up 4% on H12021 comparative results of €71m. Headline growth is maintained as the Stockholm-listed publisher overcomes a tough comparative Q2 trading …

Stake secures Mumbai City partnership via Stake News affiliate

Stake.com has strengthened its brand awareness in India via an agreement between the affiliated Stake News platform and Mumbai City FC – circumventing local regulations in the process.  Indian gambling legislation is complex due to the federal nature of the country’s administration, which allows different states to enact varying rules regarding betting and gaming.  However, …

Transatlantic tricks of the trade: Branch’s Reed Kuhn examines betting

Much of the global betting industry’s focus over the past year has been on US developments, but Europe still has ample ‘greenfield space’ ripe for revenue cultivation. Having established itself in North America’s big tech space from its Silicon Valley headquarters, Branch.io has now looked to new avenues for success.  Looking ahead, as the company’s …