Category Archives: Betting

As more of the world opens up to regulated sports betting, Altenar is confident that it can deliver a stand-out user experience for its customers across the world. That’s according to Domenico Mazzola, the company’s Chief Commercial Officer.  Speaking to SBC, Mazzola highlighted some of the recently launched products that have been added to the …

Ladbrokes Australia has debuted a new nationwide advertising campaign ‘Mates Mode’, showcasing its mobile app as the most fun and interactive device for Aussie sports fans to play on. The new campaign devised by Sydney-based creative advertising agency The Monkeys, part of Accenture Interactive, forms part of the betting group’s ongoing Australia brand campaign ‘Ladbroke …

The decision by the Committee of Advertising Practice (CAP) to prohibit featuring of high profile sports figures in betting marketing campaigns has been welcomed by GambleAware’s Chief Communications Officer. Writing for marketing news site Campaign, Alexia Clifford – who also serves as Director of Marketing for Public Health England – argued that advertising and marketing …

Birkbeck, University of London and Stats Perform have announced an extension of their collaboration, with the sportstech firm continuing to deliver a dedicated football analytics module at the school. The eight week module will function under the University’s Sport Management and Business of Football MSc, and will commence at the start of the 2022 summer …

Mario Abdo Benitez, President of Paraguay has signed an executive order that will overhaul the South American nation’s land-based gambling laws. This week, Abdo Benitez fulfilled a principal mandate of the ANR Colorado (Conservative) government signing Law-6903 ‘Ley de Tragamonedas’ as a federal order to be implemented across Paraguay’s 17 provinces.    The Law’s headline directive …

Spotlight Sports Group (SSG) and BoyleSports have announced a new partnership, which will see the Irish operator act as title sponsor of the content and media company’s weekly golf programme.  BoyleSports sponsorship of The Sweet Spot will see its branding featured on each weekly show, which features ‘golf gurus’ discussing betting options and markets on …

Proposals by Belgian legislators to enforce customers to open multiple accounts for different gaming verticals have been criticised by the country’s gambling industry trade association. The amendment to Belgian gambling law would require bettors to open multiple accounts with the same operator across different gaming offerings – i.e., different accounts for sports betting, online casino, …

Blexr has moved to strengthen its day-to-day media and marketing operations by appointing two new executives to join its senior management team.  The Malta and Barcelona-based publisher has confirmed the appointment of Nick Walker as Chief Operating Officer (COO), joining Blexr from iTech Media, where he formerly served as Head of Agile Delivery. An expert …

Sportradar has maintained momentum on its international integrity and anti-doping operations, extending its pre-existing arrangement with the Australian Federal Police Force. The renewal of the Memorandum of Understanding (MoU) between the Swiss sportstech’s Sportradar Integrity Services (SIS) division and the Bundeskriminalamt (BK) of the Ministry of the Interior (BMI) will see the continuation of Sportradar’s …