Bayes Esports: Challenges in marketing esports to the ‘traditional’ sports bettor
Ben ‘Noxville’ Steenhuisen, Senior Software Architect at Bayes Esports, looks at the overlaps between esports and ‘traditional’ sports before assessing some of the key challenges companies face when marketing the concept of competitive video gaming to new demographics of bettors. For a long time the variety of sports available for traditional sports betting was a …
