Wazdan’s Andrzej Hyla: gamification grows player engagement and retention
Gamification, and the personalisation of gaming experiences, is often overlooked or misconstrued by the igaming sector. But according to Andrzej Hyla, CCO at Wazdan, research shows that customisation is not only essential in the maximisation of user experience but also in the retention of new players. Here he explains how customisation can increase engagement, promote customer …
