Category Archives: Betting

Identifying a gap in the delivery of personalised display content, AI-led personalisation platform Graphyte and igaming display advertising platform Bannerflow have announced a new joint venture.  The new project, Retarget, will function as a real-time personalised display retargeting platform, providing personalised display content across third party channels and publishers. By launching the solution, the duo …

The National Hockey League’s (NHL) Arizona Coyotes has launched its newest digital sports betting platform, SaharaBets, in partnership with Meruelo Gaming. In an interesting turn of events in the US sports wagering space, the new launch marks the first time a US sports team owner – in this case Alex Meruelo – has launched his …

The launch of the Dutch online sports betting and gaming market was one of the biggest developments in the European sector last year, but as the vertical establishes itself there is still more to be done.  This is according to Rene Jansen, Chairman of the Netherlands gambling authority Kansspelautoriteit (KSA), who discussed the continued growth …

When establishing a US footprint, European companies must ensure that they localize their content for each individual state according to Erik Nyman, President of Americas at igaming software provider EveryMatrix. Speaking at the recent SBC Summit North America, Nyman expressed his belief that there will still be many surprises ahead for the US market as …

With a new year and new opportunities ahead, BtoBet’s Chief Operating Officer, Dima Reiderman, spoke to SBC Americas about the company’s progress in 2021 and outlook for the next 12 months. 2021 proved to be a positive year for BtoBet, as Aspire Global completed the full migration of its partner brands onto the sportsbook platform. …

Stake.com has moved to strengthen its brand presence in the UK following its launch in the country, signing an agreement with Swindon Town FC. The partnership between the cryptocurrency betting and gaming operator will see its logo featured on the League Two team’s shirt sleeves for its Emirates FA Cup Third Round match against Manchester …

BresBet has announced the launch of its new app, marking the sports betting operator’s debut in the mobile gaming space, having so far offered online, retail, telephone based services.  Detailing the move as the next stage in its expansion strategy, the Sheffield-based firm – established last year – has made the app available to iOS …