Category Archives: Betting

Affilka by Softswiss secures VipSlot.Club partnership

Softswiss’ affiliate tracking platform Affilka has entered into a new agreement with VipSlot.Club, in its first major partnership of the new year. Under the terms of the deal, the Affilka marketing platform will be leveraged by the online casino – which operates under a Curaçcao licence – to support the launch of its own affiliate …

BOS criticises Swedish online casino deposit limits

The Swedish government has moved to introduce a deposit limit for online casino operators, with the weekly limit set to be lowered from SEK 5,000 to SEK 4,000. Although acknowledging that the design for the limits is set to be the same as the model adopted during 2021, the Swedish Trade Association for Online Gambling …

Steve Birch: Sky Bet’s EFL partnership ‘most significant’ in world of sport

Sky Bet’s long-term partnership with the English Football League (EFL) has been described as one of the ‘most significant’ in the world of professional sports by the group’s CEO Steve Birch. Writing on the Betting and Gaming Council (BGC) website, he suggested that the deal,  which was first established in 2013, has mostly revolved around …

Michael Dugher: Ministers ‘walking a tightrope’ on Gambling Act balancing

With the White Paper and subsequent outcomes of the 2005 Gambling Act review due to be revealed this year, the legislative overhaul could have substantial political impacts.  This is according to Michael Dugher, Chief Executive of the Betting and Gaming Council (BGC), in a comment piece written in the The Telegraph published this morning. As …

KaFe Rocks: A new approach to affiliate networking

For KaFe Rocks, the betting and gaming industry should take inspiration from companies operating outside the sector, notably destination brands in areas such as the travel space.  Speaking to GamblingTV in a recent interview, KaFe Rocks’ CEO, Simon Pilkington, discussed the company’s new time2play brand – an affiliate platform with a number of unique approaches …

Sportech secures $14.5m via lottery supply contract sale

Sportech has announced the sale of its lottery supply contract with Loteria Electronica International Dominicana S.A. (Leidsa) to Inspired Entertainment for a total consideration of $14.5 million. The transaction will see Inspired take on responsibility for the provision of all lottery support services to Leidsa from LSE-registered betting and gaming tech firm Sportech, in what …

ITV Racing to broadcast ARC’s Racing League

Arena Racing Company (ARC) has announced that ITV Racing will serve as the dual broadcaster of the Racing League, alongside Sky Sports Racing. Launched in 2021, the Racing League is the £2 million team racing competition of ARC that is held over six Thursday evening fixtures across the UK’s leading racetracks. The 2022 Racing League …

SofaScore: The secret sauce to the best performing sports apps

The betting and gaming industry has undergone a number of significant developments and trends in 2021, and data in particular has become substantially more important as the sector continues to shift towards online verticals.  In a Q&A for SBC Leaders, Daniel Jurilj, Head of Sales at SofaScore, detailed why mobile app usage and data-driven strategies …

Vita Media acquires Greenplay casino from Codere

A recent acquisition has seen Vita Media Group secure Danish igaming company Greenplay, a subsidiary of Spanish group Codere Online Management Services. Incorporating the casino brand into its OMG Affiliates division – the seventh company to join the unit – Vita Media aims to strengthen its market position in European and Latin American sectors as …

Stats Perform: Industry needs to rethink its view on entertainment

Bet builders have become a hugely popular product as a form of wagering entertainment for many punters, but there are still many things to consider when implementing the product. Discussing the development and future of bet builders after a huge year of sport and with another vast sporting schedule set to continue in 2022, a …