Category Archives: Betting

BETBY latest to incorporate the BC.GAME rewards engine

BETBY has entered a partnership with gaming platform BC.GAME that will see the former adopting the latter’s rewards model powered by the $BC token. BC.GAME first launched its BC Engine back in April in an effort to push the $BC token further than a traditional promotions feature. The token is now a core component for […]

Africa stakeholders put emphasis on responsibility as 1xBet joins conversation

International gaming company 1xBet continues to court African markets, with the company’s focus increasingly turning to responsible gaming activity. The online bookmaker has been active in markets like Nigeria for many years, having secured a five-year licence in the West African nation back in 2021. In 2026, the company continues to see African betting markets […]

BETBY: sportsbooks are not your competitors – social media is

As an industry, sports betting is obsessed with player retention and increasing the lifetime value of recreational and VIP customers, albeit in a responsible manner. The logic passes the sense check; operators are spending huge sums on acquisition and the only justification for those astronomic CPAs is having a valuable customer at the end of […]

Mbappé demands Les Bleus kill image rights for French bookmakers

Betting advertising polemics have hit the France national team’s camp on the eve of the FIFA World Cup 2026, hosted in the US, Canada and Mexico. This weekend, French sports daily l’Équipe reported that senior figures of Les Bleus squad have demanded that the France Football Federation (FFF) intervene on the use of image rights […]

Pragmatic Play to close up sportsbook after four years of activity

Pragmatic Play is going to wind down its sports betting, virtual sports and bingo operations, as the gaming tech firm opts to focus solely on iGaming and slots. A spokesperson for the Gibraltar company confirmed to SBC News that it had conducted a  strategic review of its business, leading to the decision to call it […]

Bally’s Intralot CEO talks evoke LSE delisting, debt control and global shakeup

Bally’s Intralot is on its way to initiate the biggest M&A shakeup in the UK in recent years with the proposed purchase of evoke.  Robeson Reeves, Chief Executive Officer of Bally’s Intralot, was quick to point out the opportunities ahead. Naturally though, there are many questions lingering when two companies of such global scale merge. […]

UK gambling adverts under more regulatory pressure – but could it be progression?

UK gambling operators are facing increased regulatory scrutiny after the Committee of Advertising Practice (CAP) and the Advertising Standards Authority (ASA) announced a new compliance initiative. The initiative targets social media content that could appeal to under-18s, but, despite it looking like more scrutiny for operators, some may see it as progression. An enforcement notice […]

CBF warns Brazil not to repeal Bets Law

The Brazilian Football Confederation (CBF) has given its support to the much maligned Bets Law, the federal framework regulating online gambling in Brazil. Speaking during a panel on online betting at the 14th Lisbon Forum on 2 June, CBF Vice President Michelle Ramalho defended the role of licensed online operators and their vital support of […]