Category Archives: Betting

BETER carries out strategic makeover to engage next-generation audiences

BETER has carried out a significant overhaul of its content and data services as it seeks to match the demand “for a new era of betting”. As a result, BETER will revamp its multiple live API feeds spanning sports, esports, gaming and live casino to ensure that clients will be supported by “the most reliable …

Spotlight Sports Group rolls out Superfeed to bet365

bet365 has secured access to an expanded range of international horseracing content after agreeing a new three-year agreement with Spotlight Sports Group.  Through the partnership, customers across all of bet365’s domains – including those licenced in North America – will benefit from Spotlight Sports Group’s Superfeed content engine which is offered via a single integration. …

Aiste Garneviciene: Reflecting on BetGames 2021 milestones

2021 has been filled with several milestones for BetGames, the company’s Chief Operating Officer Aiste Garneviciene told SBC News. But as we edge closer to the new year, it’s full steam ahead for the live games supplier as it seeks to expand into new markets.  Reflecting on the last 12 months, Garneviciene discussed how Lotto …

Gamingtec recruits Andrei Beu from EveryMatrix

Gamingtec has strengthened its senior management team by appointing former EveryMatrix stalwart Andrei Beu as Commercial Director for B2B. Beu will be responsible for new sales and marketing initiatives that will drive brand awareness for the turnkey online sportsbook and casino platform provider. He will also manage Gamingtec’s presence at industry events, especially with the …

RWWA enhances wagering offering through BetMakers deal

BetMakers Technology Group will further develop its fixed odds and racing wagering products after signing a new, long-term partnership with Racing and Wagering Western Australia (RWWA).  Under the terms of the agreement, BetMakers will provide fixed odds win, place and exotic bet types for all codes of racing across all RWWA’s sales channels including TABtouch …

Better Collective praises US performance following record September revenues

A strong performance across its US assets has allowed Better Collective to reach a new monthly revenue record in September. Publishing its interim Q3 report for the three months ended 30 September, Better Collective revealed that group revenue grew by 148% to €45.4 million, up from €18.3 million in Q3 2020.  September’s revenue, which totalled …

BGC praises high impact coverage of Safer Gambling Week 2021

UK Gambling has hosted its most impactful Safer Gambling Week (#SGWeek2021), according to figures published by the Betting and Gaming Council (BGC). This year’s campaign, which ran from 1-to-7 November generated circa 25 million social media impressions, as #SGWeek2021 unique content was displayed across Twitter, Facebook and Instagram. #SGWeek2021 high coverage saw Safer Gambling Week’s …

SIS launches competitive esports product with MaxBet

Sports Information Services (SIS) has agreed to make its Competitive Gaming product available to MaxBet, enabling the Serbia-based operator to deliver live esports betting opportunities for its customers. Through SIS Competitive Gaming, MaxBet’s customers in the Balkans are able to watch and bet on frequent, quick-fire live head-to-head competitions between skilled gamers. Anze Gantar, Digital Sales …

ActiveWin says goodbye to Kerching and Jackpot Jones

ActiveWin Media the online marketing agency of Betfred has announced the imminent closure of Kerching and Jackpot Jones brands.  In an email sent to ActiveWin affiliates, the agency instructed media partners to end campaigns promoting the two online casinos that will cease operations on Thursday 2 December. ActiveWin had operated Kerching and Jackpot Jones brands …