Category Archives: Betting

Smarkets: Boris hits lowest odds on 2022 premiership departure  

Boris Johnson’s premiership is ‘on the ropes’ as the PM faces mounting pressure from his party, the media and public to confess that he broke COVID national lockdown rules by attending a ‘bring your own booze’ party at Number 10 last May.  Monitoring Down Street developments, Smarkets Politics cites that PM Johnson has reached his …

Betinvest: Embracing new challenges in 2022

As the new year gets underway, Kateryna Tkachenko, Head of Marketing at Betinvest, explains why the company’s focus has shifted towards delivering betting content and how this strategic change will allow the company to welcome new challenges in a post-COVID era. For more than 20 years now, Betinvest Ltd. has been delivering industry-wide programming, up-to-date …

Kwiff to utilise Sportradar’s ad:s solution to drive growth strategy

Sports betting service kwiff has stated that it will ‘double down on its commitment’ to delivering a strong player experience by introducing personalised advertisements using Sportradar’s ad:s solution.  The partnership has seen kwiff incorporate the proprietary programmatic advertising solution into its wider offering, as the company looks to add momentum to its successes in user …

Parimatch maintains esports commitment with Team Spirit renewal

Parimatch Tech has renewed its partnership for Team Spirit and by extension its esports focus for 2022, under the terms of a new contract covering the coming 12 months.  The extended deal will see the duo collaborate on a joint merch line as well as continue to work on content creation for esports fans, whilst …

UKGC issues feedback notice on licensing and enforcement consultation  

The UK Gambling Commission (UKGC) has reminded industry stakeholders that its consultation on its approach to licensing, compliance and enforcement policy will close on Wednesday 9 February 2022.  Launched on 17 November, the Commission seeks guidance on its ‘Statement of Principles’ that have led UK gambling’s regulatory policy with regards to risk assessment, licensing operators …

Super Group highlights H2 2021 performance ahead of New York listing

Betway parent company Super Group has stated that it has achieved its 2021 commercial ambitions ahead of its planned US initial public offering, fulfilling financial predictions outlined in August of last year. Publishing an update on its H2 2021 performance, Super Group detailed 2021 year-end revenue net gaming revenue of £1.53 billion, representing a year-on-year …

FDJ recruits Coca-Cola’s Bastien to lead new sales drive 

Groupe FDJ, the operating company of Française des Jeux, France’s national lottery operator, has confirmed the appointment of Isabelle Bastien as new Group Chief Commercial Officer (CCO).  Bastien has joined FDJ’s executive committee and will be charged with leadership of Paris Euronext gambling group’s sales force activities and B2B trade marketing teams. A mass-market retail …

LVBet enters into responsible gambling partnership with Jada Gaming

LVBet is set to leverage the services of AI and analytics firm Jada Gaming with the objective of supporting its responsible gambling strategy. To enhance its focus on social responsibility, LVBet will incorporate the firm’s Jada Brain platform which features a range of bespoke igaming solutions specifically designed to enhance responsible gambling capabilities.  Additionally, Jada …

Yori Arami to coordinate BETER market expansion as CRO

BETER has appointed a new Chief Revenue Officer to oversee its market expansion ambitions for 2022, with Yori Arami stepping in to the role. Detailing that the appointment is reflective of the company’s growth roadmap, BETER has described the new hire’s ‘commercial acumen’ as ‘instrumental’ for its expansion plans and to establish itself as the …