Category Archives: Betting

M88 expands esports offering via BETER partnership

BETER will extend its footprint across the Asian market after teaming up with M88 to enhance the sportsbook’s esports coverage.  Through the new partnership, BETER will distribute its portfolio of 30,000+ global esports tournament events as well as content from 200,000 ESportsBattle matches each year.   BETER will also provide M88 with customised quarter markets, including …

MansionBet and Coral join Betway as ARC All Weather Championship partners

The Arena Racing Company (ARC) has made a number of changes to the format of the All-Weather Championship, including adding MansionBet and Coral to its portfolio of partners. In preparation for the ninth season of the championship, the two operators will join longstanding partner Betway as sponsors of races throughout the campaign. Coral will sponsor …

BtoBet: Over-regulation and opportunities in the European sports betting sector

Regulatory developments in the European sports betting gaming sector have created both hurdles and opportunities for the continent’s operators, as the UK and Germany implement restrictions while the Netherlands opens its doors. Publishing its latest report, ‘European Sportsbook Opportunities in an Increasingly Complex Scenario’, BtoBet highlighted the potentially lucrative market of the Netherlands – where …

YGAM seeks new CEO as founder Lee Willows departs charity

Lee Willows has ended his seven-year tenure as Founder and Chief Executive of YGAM – The Young Gamers and Gamblers Education Trust. This morning YGAM issued a statement confirming that Willows would be leaving the charity at the end of the month. A former teacher, Willows founded YGAM in 2014 with lived experience partners Anne …

IBIA records 14% decrease in suspicious sports fixtures

The number of suspicious sports matches has declined by 14%, according to the International Betting Integrity Association (IBIA). Publishing its Q3 2021 report, the IBIA reported 65 cases of suspicious betting activity to relevant authorities, as opposed to 76 during the corresponding time period one year prior. Geographically, Europe accounted for 60% of all alerts …

888 hails product leadership as William Hill transformation looms

888 Holdings cites confidence in achieving its full-year 2021 financial objectives, as the FTSE250 group readies its business for a transformative end-of-year trading period finalising its acquisition of William Hill Plc. Publishing its Q3 trading statement, 888 maintains its strong trading momentum against tough period comparatives, reporting group revenues of $230 million up 7% on …

Oren Cohen Shwartz: Personalisation and the paradox of choice

Personalising the player experience can help boost player loyalty and longevity, writes Delasport CEO Oren Cohen Shwartz, who explains why iGaming could learn a few lessons from companies such as Netflix when it comes to offering “a more contextual and relevant catalogue”. iGaming as a form of eCommerce is still falling behind other eCommerce companies …

Pronet Gaming strengthens player engagement with new widgets

Pronet Gaming has added proprietary Popular Bets and Popular Events widgets to its offering as it seeks to “continuously enhance player engagement”. The new widgets will show players the market’s current top 10 bets and top 10 events, automatically refreshing every five minutes. Working at an operator level, rather than on a platform-wide basis, Pronet …

The Mill Adventure expands sports content portfolio with Altenar link-up

Altenar will now supply its fully-managed sportsbook solution to The Mill Adventure after the duo secured a new partnership. The Mill Adventure, which currently holds B2B and B2C licences from the Malta Gaming Authority (MGA) and Spelinspektionen, will gain access to a range of sports content and risk management services as well as trading and …

Entain finalises Unikrn acquisition to launch esports offering by 2022

Entain has moved to significantly boost its standing in esports, having successfully completed its acquisition of esports betting and skill-based wagering platform Unikrn. The takeover will see the FTSE100 firm incorporate Unikrn’s brand, products, platform and technology, as well as its 50-strong team, into its own operating capacity by 2022, with the goal of launching …