Category Archives: Betting

 The UK Gambling Commission (UKGC) has this morning named Allwyn Entertainment as its ‘preferred applicant’ to operate the fourth National Lottery licence beginning 2024.  Launched in August 2020, the Commission’s 18-month tender declares a transformative outcome that will see Allwyn replace Camelot UK as the steward of the National Lottery – a position it has …

Triggy has strengthened its footprint in the Austrian market after partnering with Vienna-based sportsbook Interwetten. By combining Triggy’s suite of content and marketing activities with the Interwetten branded live–score app, the duo are confident that they can drive engagement and conversion. “We are very excited to launch the live-score app with Interwetten,” commented Martina Åkerlund, …

Coral has taken over the world-famous Piccadilly Lights to engage wider audiences with this year’s Cheltenham Festival races.  On the eve of the Festival, Coral has launched “Your Horse”, UK betting’s first-ever DeepScreen activation campaign that will be screened on the Piccadilly Lights. The campaign has been devised by creative agency BBH London and sees …

Virtual sports supplier GlobalBet has entered into an agreement with Eurobet, an Italian market subsidiary of the international Entain group. The agreement will see GlobalBet provide Eurobet with its flagship Virtual Football PRO product and ADM licenced products across both online and retail verticals – with the latter covering multiple locations throughout Italy. Developed by …

Pan-African sports agency Rainbow Sports Global has launched its ‘African Football Data Centre’, an open information platform tracking the commercial developments of Africa’s professional football leagues. The data centre has been co-developed by Football Benchmark, the dedicated football analytics and commercial reporting tool of Big-4 auditor KPMG – with a view to provide stakeholders the …

Female consumers are becoming increasingly engaged with various forms of online gambling, but the National Lottery remains the most popular product.  According to a recent study by the UK Gambling Commission (UKGC), 42% of women gambled in the previous four weeks, with the most widely used verticals being the National Lottery, scratchcards and bingo, as …

Digitan has moved to strengthen the leadership of its Live Casino division, naming Jason Marcelino as Commercial Director of the product.  Marcelino brings 10 years of experience in the land-based casino sector to the role, having previously worked at the Mayfair Casino in London.  Additionally, the new hire has knowledge of the online casino space, …

Igaming innovation platform Flows has entered into an agreement with WK Media Group, ahead of the latter’s launch of its sportsbook and casino product later this year.  The partnership will see Flows provide digital support to WK Media Group as it prepares to enter its product into the market, including assistance with automating digital processes, …

Whilst operators are highly motivated by the commercial opportunity offered by  LatAm jurisdictions as the sector’s next boom markets.  Regulus Partners warns of the perils of not executing a native approach to service ‘new world’ customers… Peru and Chile are likely to be joining Mexico, Colombia, and Argentina (province by province) as major LatAm countries …