Category Archives: Betting

RMG renews distribution contract with Dubai Racing Club

Racecourse Media Group (RMG) has signed a two-year extension agreement with the Dubai Racing Club, covering production and distribution of horse racing content. The contract renewal will see RMG continue to provide on-course coverage of all fixtures at the Meydan Racecourse over the next two horse racing seasons, with support from Timeline Television. Martin Stevenson, …

Olybet signs interactive partnership with Real Madrid’s Luka Modrić

OlyBet has signed a regional partnership with Real Madrid CF midfielder Luka Modrić to boost localised media campaigns and engagement opportunities. The Balkans-based collaboration looks to give football fans ‘unique’ opportunities to interact with Modrić in person and over social media. CEO of Olympic Entertainment Group and OlyBet Group, Corey Plummer, explained that the creation …

Flutter to continue leveraging OpenBet for Sportsbet brand

Flutter Entertainment has signed a four-year contract renewal with OpenBet, continuing to leverage the company’s services for its Australian Sportsbet subsidiary.  Under the terms of the agreement, Sportsbet will utilise OpenBet’s technology and services with the aim of delivering ‘best-in-class sports betting entertainment’ to new and existing customers until 2025. Sportsbet has reported ‘record volumes’ …

UKGC finds ‘increasing instances’ of AML failings in compliance report

The UK Gambling Commission (UKGC) has published its Compliance and Enforcement Report, providing an overview of its casework over the financial year and identifying areas where the industry needs to ‘raise standards’. Throughout the 2020-2021 financial year, the UKGC revoked the licence of one operator and nine personal management licence holders, whilst also suspending the …

N1 Partners to launch first Global Jackpot with SOFTSWISS

N1 Partners Group, the first company to integrate the SOFTSWISS Jackpot Aggregator back in October, is now also the first to launch the Global Jackpot. As a result, several of the N1 Partners Group’s casino brands will leverage the SOFTSWISS Jackpot Aggregator to participate in the cross-brand jackpot campaign. This has been made possible by …

ATP appoints David Lampitt to lead new TDI data rights venture 

David Lampitt has been appointed the first CEO of the Tennis Data Innovations (TDI) unit, the data rights joint-venture formed by ATP Tour and ATP Media.  Established in late 2020, the TDI will serve as the data rights distributor for ATP Tour and Challenger tournaments and will maintain certain digital streaming rights for the pro-circuit …

Unibet and Swedish Elite Football enhance safer gambling arrangement

Kindred’s Unibet brand has expanded its responsibility and safer gambling collaboration with Swedish Elite Football (SEF), a representative body for Sweden’s top two football leagues. The continuation of the partnership will see the 32 clubs and over 1,000 players – in addition to their coaches – from the top-tier Allsvenskan and second division Superettan receive …

Aspire Global lauds ‘important step’ in completing BtoBet brand migration

Aspire Global has announced that all of its partner brands have now fully migrated to the BtoBet proprietary sportsbook platform, marking an ‘important step’ in achieving group synergies. The B2B gaming platform and software provider predicts that the completed migration of its partner brands will contribute to increased revenues, reduced costs and improved profitability.  Additionally, …

Joe McCallum, Sportsbet.io: Taking a partnership-first approach to sponsorships

When it comes to forging new sponsorship agreements with football clubs, the most important aspect to consider is creating a strong partnership with the team while also embracing the fans. That was according to Joe McCallum, Director of Sportsbook at Sportsbet.io.  In an interview at Betting on Sports Europe, McCallum began discussions by reflecting on …

Sarah Hitchcock: Successful OLG link-up shows the way for Bede

“The focus is on finding more operators with OLG’s way of thinking, that is those who put digital innovation at the heart of their growth strategy,” said Bede Gaming’s Sarah Hitchcock, as she reflected on four years of working with the government agency to build compelling digital products for the people of Ontario. On a …