Category Archives: Betting

Asia-focused sports betting operator 188Bet has forged partnerships with two top-flight European football clubs, Liverpool FC and FC Bayern Munich. The three-year agreements with the Premier League and Bundesliga clubs will enable 188Bet to significantly enhance its European sports-oriented branding and marketing operations. Marking 188Bet’s first Premier League sponsorship in five years, the operator will …

Betway has further entrenched its marketing position in the tennis scene, inking a sponsorship arrangement with ATP Tour event the European Tour. Representing an expansion of Betway’s sponsorship portfolio of elite tennis events, the deal builds on the SuperGroup-owned and Malta and Guernsey-based operator’s previous partnerships with Generali Open, Nordea Open, Miami Open, Hamburg Open, …

As we await the supposedly soon to be published White Paper arising from the UK Government’s current Review of the Gambling Act 2005, we can only guess what will be proposed in terms of its stated aim to achieve “an appropriate balance between consumer freedoms and choice on the one hand, and prevention of harm …

The board of Betsson AB has informed that it has begun an executive search to find a replacement for Group Chief Executive Pontus Lindwall.  The leadership succession has been authorised as Betsson’s board concludes that Lindwall has achieved all objectives of the group’s ‘Back on Track’ strategy under his stewardship. In September 2017, Lindwall re-took …

The SoftSwiss sportsbook platform has made its first foray into the African market after launching N1Bet.ng in partnership with N1 Group. The platform will launch under a local licence in Nigeria, which SoftSwiss received in February 2021. The launch of N1Bet.ng, it says, will be a “natural step” in the development of its sportsbook brand.  …

ParlayBay will fill a gap in the market by going ‘beyond basic gamification’ and delivering a ‘game designed’ sports betting product, the company’s Commercial Manager William Lövqvist told SBC News. Ahead of SBC Summit Barcelona, Lövqvist (pictured, below) spoke with Rasmus Sojmark – CEO of SBC – about the brand’s launch, creating an engaging experience for …

John Whittingdale, the DCMS minister overseeing the review of the 2005 Gambling Act, has been removed from his position in PM Boris Johnson’s latest cabinet reshuffle. The minister will be returning the backbenches, and will allegedly be replaced by former Cabinet Office Parliamentary Secretary Julia Lopez, MP for the Greater London constituency of Hornchurch and …

SIS will support A McLean Bookmakers’ digital expansion after agreeing to supply its horse and greyhound racing content to the operator’s online brand, BetMcLean. By building on its long-standing relationship with the Northern Irish operator, SIS will help increase engagement and deliver ‘incremental revenues’ via the supply of live pictures and data of racing footage …