Category Archives: Betting

Maarja Pärt: Coingaming rebrand introduces the Yolo mindset

Yolo Group CEO Maarja Pärt discusses why Coingaming has rebranded to Yolo Group, how the company structure fits the group’s strategic vision, and what it means to be a ‘Yoloer’. You’ve probably already seen the news this week that Coingaming is now the Yolo Group, following a rebrand designed to better reflect our business and …

‘Proud moment’ for GiG as Betsson renews compliance contract

Gaming Innovation Group (GiG) has expanded its existing arrangement with Betsson Group, continuing to supply the operator with its GiG Comply marketing compliance solution. Via the extension, GiG aims to ‘continue to help Betsson to remain proactive’ with regards to marketing compliance control, working to ensure affiliates are fully aligned with the company’s brand and …

Big-name speaker line-up to examine future of igaming at SBC Summit Barcelona

Next week’s SBC Summit Barcelona conference and exhibition is set to see an in-depth examination of the future direction of the online casino sector, delivered by a high-level speaker line-up that includes Fredrik Elmqvist (CEO, Yggdrasil Gaming), Christophe Dhaisne (Head Of Customer Experience, Kindred Group), Mery Blomqvist (Chief Marketing Officer, Ellmount Group), Philip Lam (Global …

Parimatch further enhances foothold in English top-flight sports

Parimatch Tech has boosted its marketing and branding operations in the UK, striking new agreements with three Premier League teams and extending deals with an additional two. Signed in August, the betting industry tech and marketing solutions provider’s three-year contracts with Aston Villa, Southampton and Brighton and Hove Albion.  The deals cover offline and digital …

Danish Spilreklamenævnet rules against Mr Green on Christmas complaint

Denmark’s Gaming Advertising Board, Spilreklamenævnet, has made a decision regarding a complaint concerning a Mr Green advertisement shown in December 2020 before a family TV show. The complaint in question revolved around a commercial for the William Hill-owned online casino operator shown before the family entertainment Juleønsket Christmas programme on the TV2 network.  A majority …

Paddy Power says bye to mischief maker Paul Mallon

Paul Mallon has confirmed his departure as Head of Brand Marketing for Paddy Power, ending his ten-year tenure as an advertising executive of the Irish bookmaker.  A key member of Paddy Power’s Mischief Making department, Mallon has joined London advertising agency Lucky Generals, taking on the role of Head of Special Ops. Mallon had formerly …

Catena orders 10% buyback of Stockholm shares 

The board of Catena Media Plc has authorised the buyback of in excess of 7 million ordinary company shares, listed on the Stockholm Nasdaq exchange.  The order was granted as an outcome of an extraordinary general meeting (EGM) held on 14 July 2021, in which the board disclosed its plans to enhance the company’s “flexibility …

Coingaming rebrands to Yolo Group to better define its multi-business identity  

Coingaming Group, the operating company of cryptocurrency gambling brands Sportsbet.io and BitCasino, has formally changed its business identity to Yolo Group.  The rebrand to Yolo Group has been undertaken to better reflect the business’ diverse units operating in online gambling, fintech, IT and venture capital funding investing in new crypto technologies to disrupt traditional business …

YGAM healthcare training programme gains parliamentary support

A new training programme established by the Young Gamers and Gamblers Education Trust (YGAM), Betknowmore UK and Bournemouth University has received the support of the Shadow Minister for Mental Health. The tripartite’s ‘Mindful Resilience’ campaign aims to address a lack of knowledge and confidence among health professions in diagnosing children and young people with gaming …

Anton Kaszubowski: The US is becoming a big name game

The US market has become the golden goose of the global sports betting industry, presenting itself as the ‘land of opportunity’ for those looking to expand their international footprint.  Strategy expert Anton Kaszubowski – Founder and Managing Director at SBC Advisory Partners – takes a look at why the US market has become a ‘big …