Category Archives: Betting

Growth hungry Allwyn increases OPAP shareholding to 48% 

The board of Allwyn Entertainment has confirmed an increase in its shareholding in Greek gambling group OPAP SA from 41.2% to 48.1%.  An agreement was reached with Yeonama Holdings Co, enabling Allwyn to acquire the ‘remaining minority interest’ in SAZKA Delta Investments – an entity that held 6.9% of OPAP shareholders. The transaction will cost …

SoftSwiss underscores popularity of football, Bitcoin and mobile betting

Football is still the ‘King of betting’ according to SoftSwiss Sportsbook, although the platform provider also revealed that the most popular league for its users was a basketball tournament.  Publishing its results for 2021, SoftSwiss Sportsbook revealed that 38.14% of bets on its platform were placed on football/soccer matches, with basketball following at 22.62%; tennis …

DRF Bets seizes branding opportunities with Alfa Romeo F1

Online and mobile wagering platform, DRF Bets, has revealed that it is to sponsor Alfa Romeo F1 Team ORLEN for the 2022 Formula One racing season.  The partners have stated that the deal will see the DRF Bets logo featured on the Swiss-based team’s car, as the firm also gains ‘VIP access’ to all races …

BetKing provides player tracking in Intelitics data-driven partnership

KingMakers has formed a deal with marketing and analytics platform supplier, Intelitics, in order to power the customer acquisition program for its BetKing brand. The collaboration sees Intelitics provide its data-driven products so that the operator can manage all affiliate and paid media activity. This includes real-time media campaign monitoring and player tracking. Neil Bothma, …

Codere moves to implement omni-channel cashless payments

Codere has entered into a partnership with OKTO, as it seeks to incorporate a mobile-first cashless payments offering across its Spanish operations.  The partnership will see the firm’s OKTO Wallet payment app and platform integrated into Codere’s gaming machines throughout Spain, followed by its retail betting outlet holdings. By cooperating with OKTO on the initiative, …

Sportradar agrees 6 year extension to Handball-Bundesliga collaboration

Sportradar has agreed a six-year extension to its long-standing partnership with Handball-Bundesliga (HBL) to provide Germany’s top handball league with services and technologies.  The extended agreement, which runs from this season through to the end of the 2026/27 campaign, includes the provision of audiovisual betting and gaming rights to Sportradar. It will, said the firm, …

Tabcorp sees TAB comeback jinxed by NSW venue restrictions 

Tabcorp Holdings has underlined that its business recovery continues to be affected by COVID-19 restrictions applied across Australia’s five-state provinces.  Publishing its half-year 2021/2022 results for the six-month period ending 31 December, the ASX gambling group recorded a 2% increase in corporate revenues to AUS $2.93 billion (€1.52 bn). Topline growth was attributed to Tabcorp’s …

PandaScore: How esports can power the streaming shift in betting marketing

The rise of esports as a betting market in recent years has been undeniable, but some misconceptions remain as to how the product should be distributed, consumed and operated.  Speaking to SBC News, Oliver Niner, Head of Sales at PandaScore, highlighted the importance for operators of leveraging their own esportsbook service to generate odds on …

ZeTurf’s  ZEbet.nl joins KOA sports betting ranks 

Kansspelautoriteit (KSA), the Netherlands gambling regulator, has issued a short statement confirming that it has granted a KOA remote gambling licence to domestic incumbent ZEbetting & Gaming Nederland BV.  The licence will allow ZEbetting to maintain its status as the official operator of betting and totaliser services for Dutch horseracing offered by ZEturf.nl, whilst allowing …

Aspire Global lauds B2B reorientation whilst continuing to back NeoGames takeover

Aspire Global has cited the success of its renewed focus on B2B operations, following the divestment of its B2C divisions towards the close of last year, whilst continuing to recommend NeoGames takeover bid to its shareholders.  As detailed in its Q4 and full-year trading report, the Nasdaq-listed gaming solutions provider highlighted a revenue increase of …