Category Archives: Betting

Betfred gets ready to rumble with Michael Buffer

Betfred will debut ‘Let’s Get Ready to Rumble’, its new nationwide advertising campaign, this weekend on BT and Sky Sports channels.   The Manchester bookmaker’s new headline campaign sees iconic boxing ring-announcer Michael Buffer welcome all UK sports fans back to stadiums, through his legendary catchphrase of ‘Let’s Get Ready to Rumble’ The campaign, developed by …

UKGC launches consultation on licensing and enforcement principles 

The UK Gambling Commission (UKGC) has this morning launched a consultation seeking feedback on its licensing, compliance, and enforcement policy procedures.  Open until 9 February, the consultation aims to build upon the UKGC’s ‘Statement of Principles’ that have established regulatory policies in relation to – risk assessment, licensing operators and key personnel, carrying out compliance …

Liga Stavok: Becoming the NHL’s first Russian sponsor

Liga Stavok CEO Yury Krasovskiy speaks with SBC Leaders about its historic agreement with the National Hockey League and why this will help bring the sport ‘into the hearts and minds of the fans’.  SBC: Can you tell us about the nature of collaboration between Liga Stavok and the NHL? YK: We have signed an …

David Clifton, Licensing Expert: Reflections on Safer Gambling Week

I don’t know about you, but I very much welcome the very considerably more open style of engagement with the outside world adopted by the Gambling Commission’s CEO in the time since Andrew Rhodes was appointed to that position in June this year. His public comments will not find favour with everyone. It would be …

Jeff Cleminson leaves SG Digital to join Optimove

Jeff Cleminson, a long-term senior director at SG Digital, has been confirmed as the new Director of Client Management at Optimove. The hire, said Optimove, is “indicative of its strategic investment in existing clients as a key growth engine for the business”. In his new role, Cleminson will oversee all commercial relationships with Optimove’s gaming …

Entain secures fourth consecutive DJSI membership

Entain Plc has secured membership of the Dow Jones Sustainability Index for Europe for a fourth consecutive year following its annual review. Lauding the achievement as “further endorsing the group’s approach to ESG and sustainability,” Entain’s inclusion marks the only sports betting and gaming group within the DJSI – launched in 1999 – and has become the …

Recapitalised Gambling.com outlines fresh US and Euro prospects 

Completing its first full trading quarter as a Global Nasdaq enterprise, Gambling.com Group has recorded Q3 group revenues of $10.1 million, up 37% on corresponding 2020 results of $7.4 million.  Though registering a 4% decline in new depositing customers (NDCs) to 27,000, revenue performance was optimised by the “improved monetisation of customers through new technologies …

 BGC welcomes Facebook gambling Ad Opt-outs 

The Betting and Gaming Council (BGC) has welcomed the news that Facebook will allow users to opt-outs of viewing gambling-related advertising content across its social media platform.  The trade body welcomed the development of Facebook’s new advertising safeguard, which will further support its members ‘Industry Code for Socially Responsible Advertising’, which were enforced last year. …

SoftSwiss rolls out sportsbook solution to Power Casino

The SoftSwiss sportsbook has strengthened its network of partners by securing a new agreement with Power Casino. Power Casino has become the brand’s first client to operate outside the SoftSwiss online casino platform, integrating the sportsbook solution into its brands. Aleksander Kamenetskyi, Sportsbook Product Owner, commented: “It was a pleasure to work with Power Casino …